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Campaign Brief Asia

Shing Pao

Oriental DAily

Everything’s in full swing

Now that the Chinese New Year flower market in Victoria Park is bustling and the word’s getting out about our little stunt, we’re getting even more people stopping by.

Day three was muggy, loud and at times a bit too warm to be sitting outside working. When people think about working outside, they think cool breeze, rustling leaves, crystal clear waters and sandy beaches drinking a Mojito and talking about multi-billion dollar ideas. In reality, working outside kind of sucks, in Hong Kong especially. But the plus side of working outside in the CNY flower market is the conversations between sellers and potential (very annoyed) buyers. Here’s a great little one we overheard between a seller and a couple.

Seller: Look at these cute oversized tiger paw gloves. Buy them.

Buyer (Boy): No, thanks.

Seller: Your girlfriend will love them.

Buyer (Boy): Seriously, no thanks.

Seller: Come on! Just buy them for your girlfriend. She wants them!

[Girlfriend giggles. Boyfriend pulls girlfriend to walk away]

Seller [Screams]: Break up with him! Break up with him!

Ha! You can’t make up stories like this! You just can’t! Now let’s get down to business.

The day started off like any other day. We opened the store, dusted the shelves and put things in order. Then we waited patiently smiling at passers-by and luring in customers with our chiseled good looks.

Customer #1

What better way to start off the day than getting a visit from local documentary photographer Stephen Kelly. With a host of awards under his belt and having been published in big name global magazines, he’s one of Hong Kong’s most talented photographers. He talked us through his portfolio, wowing us with every shot. Check out his work at www.stephenjbkelly.com

Customer #2

RTHK stopped by our mini Eight office to do a quick story about us. Their angle supposedly will be, “Eight Partnership Creative changes flower market landscape. George Clooney visits.” Actually George Clooney didn’t visit, but our very own Chris Kyme showed up with his silver head of hair, and people automatically assumed he was George Clooney. Caucasians, they all look the same!

Customer #3

The celebrities just kept flowing in. Well some-what celebrities. Indie singer/songwriter Yoyo Sham came to the store filled with curiosity. She said the creativity inspired her, so she sat down and started penning some lyrics. We were going to put her words in this blog, but that would have been copyright infringement. Look for them instead in her website: www.streetvoice.com/thisisyoyo

Customer #4

A young creative film director visited us to show his reel. He had some exciting stuff, but we were more impressed with his boots. On the right is Sonny, a creative from Jakarta doing a little work with us here at Eight.

Customer #5

The media just kept pouring in. These three journos were from Takungpao, Oriental Daily and Wenweip. They wanted to know how we could help the government with their branding. Our tip to the government, do the exact opposite of everything you’re doing now. Simple and crystal clear.

As the day wound down, we got a surprise visit from four PolyU advertising students (from far left – Jun Yu, Shum, Katherine, Keke). Since we were brainstorming for our client Buspak, we sat them down with us for a short session of idea generation. Turns out these kids have potential.

Well that’s Day 3 for you.