Brand company Eight Partnership partnered with the Hong Kong Institute of CPAs to create a documentary “The Money Secrets of Children”, and saw success with three honours in the 2010 Questar Awards, including the gold award in the “non-profit organizations: documentary” category, “best of documentaries,” and “best of show”.

Made in 2009, the five-minute video features the Institute’s “Rich Kid, Poor Kid” programme, which aims to teach children the basics about money management. The film shows children being asked simple financial questions to which they gave a variety of answers, from funny, to downright bizarre. By highlighting these unique responses, the video demonstrated children’s need for accurate financial knowledge, which the Institute has provided through its programme. The film also showed teachers, parents and accountants, who serve as teachers for the programme, explaining its objectives.

“It is great to have the video recognized as it further promotes the outreach work of the Hong Kong Institute of CPAs. In addition to shattering the stereotype of strict and dull accountants, this video persuasively brought out the real need to teach children financial knowledge,” explains Charles Brian-Boys, Partner at Eight.

“We are delighted to be recognised for our creativity and passion, attributes that CPAs possess but seldom promote,” said Winnie Cheung, Chief Executive of the Hong Kong Institute of CPAs. “To win the best documentary and top non-profit organisation awards were already a huge accolade for our social responsibility efforts; but to be honoured with a best of the best prize was truly surprising and inspiring.”

The perfect revenge. Eight’s latest campaign – a viral hit.

Check out the news release >

The video features a young lady, ditched because of her inadequate breasts, taunting the offending ex-boyfriend after boosting up with Perfect C Breast Enhancer.

“By creating a story around the product, we added the extra twist that made it a true winner, compared to the typical advertisements in this category which merely feature celebrities and models. The story was crucial in attracting viewers, leaving a lasting impression as well as generating further discussion,” said Eight’s Creative Partner Chris Kyme.

The viral has attracted one million viewers on Tudou (before being taken down by the site just 48 hours later). It has also reached over 1,050,000 views on YouTube and 600,000 views on 56.com, while generating wide press coverage and some heated debate.

Jeanne Zhao-Clot, from
 Perfect C Breast Enhancer, is delighted. “This viral campaign is really incredible. I have never seen several million clicks on an ad! Our website has seen an significant increase in traffic and we have received more enquiries on the product.” The viral can be found by typing “C Cup Hong Kong Girl” in YouTube, and the product is on sale in selected beauty and wellness shops around Hong Kong.

About Eight Partnership

Founded in 1993, Eight Partnership is a brand company helping businesses create and manage high-performance brands. Eight provides brand strategy and creative services including design, digital communications and advertising. Clients include The Economist, Starbucks and Virgin Atlantic among others.

Eight’s sister-company, Eight Custom Media provides branded content and corporate communications – magazines, websites, financial reports, books, TV programming. Both companies have offices in Beijing, Shanghai, Hong Kong and Macau.

Eight is looking for junior production designers and layout artists to work on magazines and publications for our multinational brand clients. Openings are available for both freelancers and full-timers. You’ll work closely with our Design Manager to ensure publications are ready to go to print on time.

We ask of you:

• Minimum 2 years working experience in a studio/production environment
• An ability to take full print artworks to final art stage on Mac platform (Adobe CS4)
• Be detailed, precise and fast.
• Some English language would help, but not 100% required.
• Some web design skills would also help, but not 100% required.

We offer:

• Expected salary range: 10-12K
• The chance to work on leading magazines and publications
• Become a part of one of the best work cultures in Hong Kong, at the heart of Causeway Bay.

You’ll work closely together with our Digital Producer and Director to design and develop groundbreaking and innovative digital content. We are looking for like-minded candidates with initiative, critical thinking skills and out-of-the-box ideas.

We ask of you:

• Minimum of 2 years working experience in a similar role.
• Interaction design and concept development for sites / apps
• Strong flash skills. Ability to turn around banners quickly. Actionscript skills a plus
• CSS / HTML / Jquery coding for small / medium size websites
• Knowledge of Wordpress / Drupal a plus
• Excellent English communication skills (Cantonese a plus but not mandatory)

We offer:

• The chance to work with a swag of leading international brands
• Work alongside some of the best designers and creative talent in the industry
• Be part of a great culture in the heart of Causeway Bay