Hong Kong’s PR industry awards top honour to Hysan95 campaign created by Eight
Hong Kong, May 20, 2019 – Hysan Development won the Gold Award in the Brand Management category last Friday at the 4th Hong Kong Public Relations Awards for Hysan95, a documentary-style campaign that was created and executed by Eight Partnership. The city’s top public relations industry award ceremony was held at the JW Marriott Hotel, with the Chief Secretary of Hong Kong SAR, Mr Matthew Cheung Kin-chung, in attendance.
Hysan95 is a documentary project that features the people and places of Causeway Bay, the traditional home of Hysan. With photography, articles and video published on a dedicated website supported by social media as well as a larger than life exhibition at Lee Theatre Plaza, the project tells the story of the contrast and diversity of the area, documenting its history, its present and its future. It also cemented Hysan’s role, on its 95th anniversary, as a stakeholder not just in developing the future but also safeguarding the past of Causeway Bay, a district that is intricately linked with the history of the company itself.
“We are delighted to have been able to work with Hysan on a project that has a true impact on creating a sense of community, not just in Causeway Bay, but in Hong Kong as a whole,” says Bjorn Fjelddahl, Partner at Eight. “We were able to showcase Hysan’s unique vantage point as a witness to the changes in Causeway Bay over the years, and carve out a position for the company as a steward for changes to come. It’s an authentic campaign that really captures a charming, interesting and vibrant everyday reality.”
The project captivated a global audience and generated significant media attention, as well as increasing goodwill towards Hysan. “Eight has been a great partner to us throughout this journey, and we are excited to be able to share the success of this award with them,” says Mark Tung, General Manager at Hysan. The full project can be viewed on Facebook, Instagram and on the dedicated website, www.hysan95.com.
About Hysan Development
Hysan is a leading property investment, management and development company in Hong Kong, with a portfolio of more than 4 million square feet of high-quality office, retail and residential properties. Operating primarily in the city’s prime retail/office district of Causeway Bay, Hysan is focused on delighting customers and providing investors with outstanding returns.