Eight solidifies its pole position in branding and design
Hong Kong, June 3, 2016 – Clients last night elected Eight Brand Consultancy of the Year, as well as Design Firm of the Year, taking dual #1 slots in Marketing Magazine’s Agency of the Year (AOTY) Awards 2016 ahead of international names in the sector.
The win solidifies Eight’s grip on the coveted role as the leader in design and branding in the region, hot on the heels of securing the number one slot in Brand Consulting the previous year.
“We are ever so grateful to our amazing clients and talented staff for these trophies,” says Chris Fjelddahl of Eight. “We’ve always firmly believed that being good is much more important than being big, and we work very hard to try and make that a daily reality. We feel that beating our large friendly competitors is a validation of the strategy of putting quality and creativity first."
“Our international assignments are more exciting than ever, and geography doesn’t really restrict us at all. It’s great that Eight is becoming a global design brand and that clients from Tokyo, San Francisco, New York and even Houston seek us out. Our regular presence in Milan, London and New York is part of that momentum.”, says Fjelddahl.
Eight designs immersive brand experiences by integrating brand design, product design, space design and communications around the core strategy advisory services.
“Our interior design and industrial design teams have been incredibly busy,” says Eight’s Bjorn Fjelddahl, one of the partners running the firm. “We’ve designed flagship interiors for THX, the Lucasfilm founded brand based in San Francisco. We’ve designed new inflight dining ware for Cathay Pacific. Companies are waking up to the fact that the brand is not just the logo or the website. It is the complete customer experience.”
The Asian AOTY Awards, from Singapore-based Marketing Magazine, are the only global awards judged exclusively by clients rather than industry peers.
This is the seventh year running that Eight has taken home one of the coveted trophies. The firm beat out traditional agencies such as Brand Union and FutureBrand, and Prophet, amongst others.
During 2015, Eight initiated assignments for THX in San Francisco, Odin in Japan, Ocean Park in Hong Kong, hotels brands in Mauritius and the Seychelles and more. It was also in 2015 Eight unveiled the livery of Cathay Pacific and the strategic rebranding of Dragonair into Cathay Dragon.
“Our team is stronger than it’s ever been, with a terrific buzz permeating the different offices,” says Bjorn Fjelddahl. “We’re thrilled to have wonderful clients that continue to bring us their thorniest branding challenges. This award is a timely opportunity for us to stop and thank both staff and clients for their trust.”