Brand identity, interiors and a collaboration with Burton for new bar & bistro, Mūsu
Hong Kong, January 17, 2016 — Eight Partnership has created a new a bar and bistro to stir up the après ski scene in Niseko. Inspired by the iconic après ski bars in the tradition of great resorts in Europe and North America, Eight developed the concept, the brand identity and the interiors for Mūsu around the desire for skiers to share stories, food and drink around a crackling fireplace after a long day on the slopes.
The name Mūsu is derived from the Japanese for “moose”, the beautiful animal often associated with winter and snowy environments. “We designed the logo based on the broad, flat antlers that are so distinctly characteristic of this mercurial creature,” says Eight’s Design Director, Elaine Fok. “Instead of using the silhouette of the antlers, we incorporated its shape into an original, expressive type.”
Extending the analogy into the interiors, Eight selected materials such as leather, wood and fur and used them throughout the space to further reflect elements of the natural habitat of this charming beast. Mūsu features an open fireplace with cosy leather lounge seating, reminiscent of an alpine den. The bar counter is designed around an imposing backlit shelf-wall and a collection of faux moose heads looks over the action from the grand chimney.
Eight collaborated with Burton, the legendary snowboard brand, on the staff uniform designs in order to further deliver a truly alpine après ski experience.