Legendary Lucasfilm spinoff gets high-performance auditorium
Hong Kong, August 1, 2017 - Eight Partnership has designed a new cinema experience for THX, the sound quality assurance and certified theatre business originally developed by Lucasfilm at Skywalker Ranch. The new brand called THX Revelation, will be launched in Beijing and is the first of its kind anywhere in the world. It will allow visitors to experience the specific acoustic, architectural and technical aspects that drive and enhance the THX experience.
Eight developed the brand’s visual identity, the space interior design for the auditorium, and designed the new ‘Origami’ chair. Inspired by the mysterious and ominous Star Wars heritage of the brand’s founders, the THX Revelation is wrapped in a high-performance precision-driven look and feel, with countless design references to the technological nature of THX acoustic expertise.
The ‘Origami’ chair was designed by a team led by Chris Fjelddahl, and is inspired by THX's origins as the creators of Star Wars and specifically the character of Darth Vader. It looks like a pilot’s seat with angular, geometric design language reminiscent of the acoustic reflectors found in professional sound chambers.
“In the interiors, we avoided any overt cyber-look, opting instead for a more threatening and mysterious ambiance created by the choice of brass lighting fixtures, and a very dramatic entrance-way.” says Chris Fjelddahl. “This was really a fun project, and we’re proud to be associated with such a strong brand, with such a cult-following."