New resort brand for luxe nomads unveiled
Hong Kong, January 29, 2019 – Eight announced today the unveiling of Somewhere, a new and contemporary hospitality brand to be launched in Lombok, Indonesia. With a beach-chic vibe and a focus on wellness and wellbeing, the project is designed to deliver a special brand of natural and responsible hospitality.
The new resort is currently under development and is located on the beautiful south coast of the island overlooking a magnificent bay with a secret world-class surf break.
The off-the-beaten-path location inspired the name which carries the promise of hidden gems that are worth seeking out around the world. This is further emphasised in the visual identity that makes use of vanishing letter-strokes, taking inspiration from footprints in the sand that are washed away by the sea.
“We’re very excited about the birth of Somewhere,” says Valia Gontard, Co-Founder of Somewhere. “Eight is a close collaborator and design partner and their credentials in hospitality and eco chic design are invaluable in helping us bring to life our aspirations for the brand.”
Somewhere is a lifestyle hospitality brand created by Claire & Valia Gontard. With their combined backgrounds in investment, events, travel and hospitality, the Franco-Chinese sisters united to bring to life their vision of a special destination for modern travellers. Embracing their Indonesian roots and heritage, the duo scouted the island of Lombok for many years in search of the perfect location for their first property.