Rich rewards for Eight and Hong Kong Institute of CPAs

Short film about “Rich Kid, Poor Kid” programme clinches 2010 Questar awards

Brand company Eight Partnership partnered with the Hong Kong Institute of CPAs to create a documentary “The Money Secrets of Children”, and saw success with three honours in the 2010 Questar Awards, including the gold award in the “non-profit organizations: documentary” category, “best of documentaries,” and “best of show”.

Made in 2009, the five-minute video features the Institute’s “Rich Kid, Poor Kid” programme, which aims to teach children the basics about money management. The film shows children being asked simple financial questions to which they gave a variety of answers, from funny, to downright bizarre. By highlighting these unique responses, the video demonstrated children’s need for accurate financial knowledge, which the Institute has provided through its programme. The film also showed teachers, parents and accountants, who serve as teachers for the programme, explaining its objectives.

“It is great to have the video recognized as it further promotes the outreach work of the Hong Kong Institute of CPAs. In addition to shattering the stereotype of strict and dull accountants, this video persuasively brought out the real need to teach children financial knowledge,” explains Charles Brian-Boys, Partner at Eight.

"We are delighted to be recognised for our creativity and passion, attributes that CPAs possess but seldom promote," said Winnie Cheung, Chief Executive of the Hong Kong Institute of CPAs. "To win the best documentary and top non-profit organisation awards were already a huge accolade for our social responsibility efforts; but to be honoured with a best of the best prize was truly surprising and inspiring."