Viral video from Eight tops the charts

Online campaign for breast enhancement product attracts more than three million views

Eight launched a viral campaign for Perfect C Breast Enhancer that has to date accumulated over three million views and become the topic du jour on the web.

The video features a young lady, ditched because of her inadequate breasts, taunting the offending ex-boyfriend after boosting up with Perfect C Breast Enhancer.

“By creating a story around the product, we added the extra twist that made it a true winner, compared to the typical advertisements in this category which merely feature celebrities and models. The story was crucial in attracting viewers, leaving a lasting impression as well as generating further discussion,” said Eight’s Creative Partner Chris Kyme.

The viral has attracted one million viewers on Tudou (before being taken down by the site just 48 hours later). It has also reached over 1,050,000 views on YouTube and 600,000 views on 56.com, while generating wide press coverage and some heated debate.

Jeanne Zhao-Clot, from
 Perfect C Breast Enhancer, is delighted. “This viral campaign is really incredible. I have never seen several million clicks on an ad! Our website has seen an significant increase in traffic and we have received more enquiries on the product.” The viral can be found by typing “C Cup Hong Kong Girl” in YouTube, and the product is on sale in selected beauty and wellness shops around Hong Kong.

About Eight Partnership

Founded in 1993, Eight Partnership is a brand company helping businesses create and manage high-performance brands. Eight provides brand strategy and creative services including design, digital communications and advertising. Clients include The Economist, Starbucks and Virgin Atlantic among others.

Eight's sister-company, Eight Custom Media provides branded content and corporate communications – magazines, websites, financial reports, books, TV programming. Both companies have offices in Beijing, Shanghai, Hong Kong and Macau.