• Eight is a brand strategy and communications firm

     
     

    Creative

    Advertising. Design. Goofy ideas and wacky stunts.

     

    Contact

    Chris Fjelddahl
    Tel (+852) 2836 8988

    What we do

    • Advertising campaigns
    • Online campaigns
    • TV Commercials and virals
    • Identity and design
    • Naming

    Designed to

    cut through the clutter

    When it comes to delivering brand messages across the ever-evolving, multi-faceted media scenario, it's not just one jungle out there - it's many.

    Be it print, TV, online or graphic design, only the clearest, most single-minded concepts will cut through and deliver the message. Simple propositions, simple ideas, that's what we pride ourselves on. Simple formula really.

    The Puli Hotel and Spa

    To carve The Puli a niche in the crowded upscale hotelier market in Shanghai, 8 positioned it as an "Art Hotel" that combined old and modern China. The result? Global recognition and steadily rising room bookings.




    Bluetrek

    How do you pit a small telecom accessories brand against gargantuan conglomerates? By breaking the mold. "Fashion for you head" was an incisive strategy that caught the imaginations (and attention) of consumers.




    Ripples

    Gone are the days when a bathroom was just a bathroom. 8 and Ripples wanted people to think of the bathroom in a different way. The bathroom is a sanctuary, a place to cleanse mind and body – simply, it’s the most important room in every home.




    The Institute of CPAs

    To take boring and uninspired to recognisable and interesting requires a total brand makeover. A new positioning and identity fast-forwarded the CPA image, and garner a recognition of over 90% among the public.




    Cancerfund

    Breast cancer is the most common form of cancer affecting women in Hong Kong. Yet most are unaware of how often they should self-check. 8 created a hard-hitting and memorable campaign to remind women to self-check.




    The Economist

    When the Economist needs help attracting advertiser attention to the US elections, what do you do? Create a smart, integrated campaign to spread the word. “Now the World Can Vote” proved highly effective and is now the blueprint for all future Economist digital communications.




    The Puli

    To carve The Puli a niche in the crowded upscale hotelier market in Shanghai, 8 positioned it as an "Art Hotel" that combined old and modern China. The result? Global recognition, steadily rising room bookings and a simply elegant design principle.




    Nokia

    To make Nokia relevant to younger generations in China, 8 concocted a story about a Chinese farmer, rapping and some serious “hip hopism”. What started as a simple video became a viral, and thus was the “Origin of Cool” (our single-minded proposition).


    HKICPA

    Dull, uninspired and generally unknown to the rest of the world. Accountants are a mystery. To create interest about what they do, these videos gave an in-depth look into the lives of the accountants.

    Video 1
    Video 2
    Video 3
    Video 4


    Synovate

    The world’s biggest small company – that’s what Synovate is. What better to illustrate this than to have a tall, tall person and a short, short person.


    Virgin

    Say hello to Eric the Dog, the most famous dog in Australia and Virgin Atlantic’s spokes-dog. Let his sweet voice tell you all about Virgin’s in-flight perks, comforts and entertainment.

    Video 1
    Video 2
    Video 3


    Mira

    The Mira’s a unique new boutique hotel, the first of its kind in Hong Kong. To announce the change from the old Miramar to the new, improved and much sexier The Mira, we produced this little name-change video.