Appearances can deceive. Behind some of the prettiest pictures lurk some of the sharpest and most commercial brand strategies. Sometimes they’re obvious, sometimes less so.

HK International Film Festival
Reinventing an institution.

The Economist
Inviting the world to vote.

Institute of CPAs
An ongoing success story.

Bluetrek
Fashion for heads.

Virgin Airways
In a word - enjoy!

Nokia
“MC Farmer” viral video

Mira
Top-to-toe makeover

Synovate
The world's most curious people.

Puli Shanghai
Where the past meets the present.

Noble Group
Hands on supply chain management.

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CLIENTS
  • Apple

  • Bank of China

  • Cancer Fund

  • China Light and Power

  • CLSA

  • Hong Kong Intl. Airport

  • Hong Kong Polytechnic

  • Kerry Properties

  • Miramar Hotel

  • Mix

  • Montblanc

  • Noble Group

  • PricewaterhouseCoopers

  • Starbucks

  • Sun Life Financial

  • Synovate

  • The Economist

  • The Institute of CPAs

  • The Puli Hotel and Spa

  • Virgin Atlantic