• Eight is a brand strategy and communications firm

     
     
    An incisive new brand strategy: "Fashion for Heads"
    An incisive new brand strategy: "Fashion for Heads"
    Designing a brand
    Designing a brand
    You
    You've got the look
    Fashion for heads
    Fashion for heads
    For mud and water lovers
    For mud and water lovers
    Letting wireless hi-fi go to your head
    Letting wireless hi-fi go to your head

    Bluetrek

    • Brand strategy
    • Brand identity
    • Digital strategy
    • Advertising
    • Media strategy
    • Trade Marketing

    Fashion for heads.

    Challenge

    How does a small, independent telecom accessories brand
    compete against the big, established players?

    Solution

    By turning a Bluetooth headset from a telecoms product, to a fashion item. This incisive strategy, ahead of its time, was backed up with a striking global print advertising campaign that caught the imagination of operators, retailers, distributors and consumers. Brand communications were further driven via the internet, retail displays and trade show communications.

    Results

    The advertising was hailed by Advertising Age magazine in the US and Bluetrek went on to be acquired by Euro-listed telecommunications company for a bundle of cash!