• Eight is a brand strategy and communications firm

     
     
    Repositioned as a "hands on" global supply chain management specialist
    Repositioned as a "hands on" global supply chain management specialist
    Hands on - internal marketing
    Hands on - internal marketing
    Truly hands-on
    Truly hands-on
    Investor relations - a success story
    Investor relations - a success story
    Hands on reports
    Hands on reports
    Global supply chain management
    Global supply chain management

    Noble Group

    • Brand strategy
    • Brand architecture
    • Corporate reporting & Investor commmunications
    • Corporate advertising
    • Digital communications
    • Internal communications

    Hands on supply chain management.

    Challenge

    Noble's business was misunderstood by financial markets and consequently the company faced low valuations. Its image as a ‘commodities trader’ and lack of articulation regarding its profit sources needed to change.

    Solution

    Eight repositioned Noble as an integrated, global supply chain manager driven by competent, no-nonsense entrepreneurial people. The brand strategy was synchronised across all channels including TV, advertising, websites, corporate videos, financial reports and magazines.

    Results

    By share price, Noble's stock has been one of the top performing in the category for the past 18 months. The company now ranks at #218 on the Fortune 500.