A brand strategy marrying modern design and Asian heritage
Launch brochure
The inside story
The past meets the present - print launch
Sustaining print
Puli Shanghai
- Brand strategy
- Brand identity
- Advertising
- Design
- Website
Where the past meets the present.
Challenge
To position the new Puli Hotel in Shanghai in a very competitive and cluttered market, against a backdrop of difficult economic conditions.
Solution
We chose to position The Puli as an ‘Art Hotel’ incorporating distinct Asian heritage and traditional elements set in a modern world. Design, imagery, coloring and typography come together to express a mix of ‘old and new’, all delivered via a comprehensive launch and brand communications plan including their corporate website.
Results
The Puli has been hailed by the trade as one of Shanghai’s ‘Up and Coming’. Room bookings have steadily risen at above market rates since launch.