• Eight is a brand strategy and communications firm

     
     
    Launched as the "world
    Launched as the "world's most curious" market research firm
    The world
    The world's most curious company
    Print - curious people in action
    Print - curious people in action
    Change Agent magazine - for the curious
    Change Agent magazine - for the curious
    Sustaining the story
    Sustaining the story
    Synovate website
    Synovate website

    Synovate

    • Brand strategy
    • Brand architecture
    • Brand identity
    • Digital strategy
    • Internal communications
    • Customer publishing / CRM
    • Web publishing
    • Advertising

    The world's most curious people.

    Challenge

    Part of London-listed Aegis Plc, Synovate launched as 14th ranked global market research company in an undifferentiated category against entrenched competitors: AC Nielsen, TNS, Ipsos.

    Solution

    Our strategy was to recognise the company’s people advantage expressed as ”The World’s Most Curious People” communicated across all channels - customer magazines, web and digital, identity, advertising, video, infographics, etc.

    Results

    Synovate has been hailed as the ‘Game Changer’ in the industry and has risen to 4th position with over 7,000 staff. The brand work has been featured in Kottler’s textbooks taught in universities around the world.