The Economist

Strategy
Digital creative
Digital development
Online advertising
Print advertising

Inviting the world to vote.

Challenge

The Economist needed to create an attraction for advertisers around the US elections, the most important event in the editorial calendar.

Solution

“Now the World Can Vote” was made possible by leveraging the world’s most open voting platform - the Internet. Eight devised a site allowing users to register by country of origin and cast a vote in the US elections. The result was a clear mapping of whom the world wanted as the next US President.

Results

The effort generated breakthrough user participation, its discussion forum becoming the most active on Economist.com. Advertising revenues exceeded initial targets by manyfold. And the effort has become a blueprint for future digital brand communications at the Economist worldwide.

Eight is a brand strategy and communications firm

The Economist

Inviting the world to vote.

Challenge

Solution

Results