The Mira Hong Kong lifts off with campaign from Eight

Campaign for new hotel promises uplifting experience for guests.

or the launch of The Mira Hong Kong, brand company Eight Partnership created a new strategy, design and creative campaign that captures the uplifting feeling of The Mira Hong Kong's new property and customer experience.

Slated to appear in magazines, airline cabins and on billboards internationally, the campaign entices travellers with ads that literally raise eyebrows. When redesigning their interior, The Mira Hong Kong paid particular attention to the refinements that would buoy guests' emotions, leaving them relaxed and refreshed. Particular focus was paid to enticing all five senses and Eight's strategy and campaign conveys this through simple, yet emotionally evocative images. The campaign comprises the design of hotel collaterals and advertising for print, online and outdoor.

"We're delighted to play a part in the launch of what is a great new hotel. We have been working on the design and execution of the strategy for the best part of a year, and it's great to see our creative thinking now come to fruition," said Chris Kyme, Creative Director at Eight.

The Mira Hong Kong has positioned itself as a unique, contemporary hotel perfect for those who seek out stylish living.

Dirk Dalichau, General Manager of The Mira Hong Kong, believes that the hotel serves as a fresh, upscale, urban hospitality concept designed for the young-at-heart business and leisure traveller. "We appeal to individuals who appreciate cutting-edge, contemporary design and stylish, high-tech, interiors, offset by our signature highly personalised, intuitive service. At The Mira Hong Kong, we aim to make our guests feel at ease and connected to the city whenever they visit."

About Eight Partnership

Founded in 1993, Eight Partnership is a brand company helping businesses create and manage high-performance brands. Eight provides brand strategy and creative services including design, digital communications and advertising. Clients include Starbucks, Virgin Atlantic, Nokia and The Economist Group, among others.

Eight's sister-company, Eight Custom Media provides branded content - magazines, websites, books, TV programming. Both companies have offices in Shanghai, Beijing and Macau, with headquarters in Hong Kong.