Eight creates campaign for The Middle House Shanghai

Swire Hotels engages Eight for launch of latest addition to The House Collective

Hong Kong, May 23, 2018 - Eight was tasked by the Swire Hotels team to create a print advertising campaign to announce the launch of The Middle House. Drawing inspiration from the idea of “intimate grandeur” the advertisement showcases the hotel’s opulent entrance, photographed by Michael Weber. Designed by Italian architect Piero Lissoni, The Middle House is Swire Hotel’s fourth property under The House Collective and is their sixth hotel in Asia.

“The photography shows how sumptuous the interiors are,” says Iain Richardson, Executive Creative Director, “yet the tone of the advertisement also conveys a warmth that is very much in keeping with the character of Swire Hotels.”

The new hotel’s name is woven closely to its sister properties - The Upper House in Hong Kong, The Opposite House in Beijing and The Temple House in Chengdu. The Middle House name refers to the historic district of Dazhongli (大中里) where it is located.

“We are very excited to collaborate with Swire Hotels on the launch of this landmark property,” says Bjorn Fjelddahl, Partner.

About Swire Hotels and Swire Restaurants

Swire Hotels has been created to manage soulfully individual hotels in Hong Kong, Mainland China and the USA, providing a characterful experience for well travelled individually minded travellers who seek originality, style and personalised service. We create distinctive hotels with a sense of place that break with convention.

The company’s first hotel, The Opposite House in Beijing, opened in 2008 and was followed by The Upper House, Hong Kong, and then by EAST, Hong Kong, EAST, Beijing, The Temple House, Chengdu and EAST, Miami. The Middle House in Shanghai is scheduled to open in April 2018.

A restaurant division was set up in 2013 to manage the company’s stand-alone restaurant operations. Our first restaurant Plat du Jour opened in November 2013 followed by Public and Ground Public in Quarry Bay. The Continental in Pacific Place opened in October 2014 and Mr & Mrs Fox in 2015, follow by the second Plat du Jour opened in Pacific Place in 2016. Our latest addition, Republic, a sub-brand of Public opened in Taikoo Place in December 2017.

www.swirehotels.com

Xintiandi rebrands with identity developed by Eight

China Xintiandi seeks to cement Xintiandi as a national brand 

Hong Kong, April 26, 2018

Xintiandi is a flagship social destination created by China Xintiandi. The original Xintiandi sits at the heart of Tai Ping Qiao in Shanghai and was launched in 2001. The concept draws on traditional Shanghainese ‘shikumen’ architecture of low-rise brick buildings to create a retail- focused pedestrian district with shops, entertainment, cafés, restaurants and bars.

The runaway success of the pioneering Shanghai neighbourhood has led to the creation of similar districts in other locations around China, notably in Wuhan, Chongqing and Foshan. Shanghai Xintiandi receives over 70,000 visitors a day and the collection of Xintiandi destinations in China drew over 100 million visitors in 2017.

The expansion of the Xintiandi concept across China resulted in individual identities for each location. Eight was brought in to harmonise the numerous individual identities, creating a strong national brand for China Xintiandi and consolidating its customer-facing identity.

Visually, the new wordmark was inspired by a bird’s eye view of the charming alleyways that compose the original Xintiandi district in Shanghai. The labyrinthine lines in the wordmark symbolise the destination’s ability to generate a sense of exploration and discovery around vibrant and thriving public spaces.

The mark also moves away from the original heritage imagery in favour of something that modernises the look and feel across all the locations and is flexible enough to encompass all existing destinations as well as future ones under the Xintiandi umbrella.

“This refreshed identity consists of a strong, clean graphic mark,” says Iain Richardson, Executive Creative Director. “This works to bring together all the existing visual identities to project a strong unified graphic look to the Xintiandi brand, and is designed specifically to enable future growth.”

About China Xintiandi

China Xintiandi is an investor, operator and manager of premium commercial properties in China, nurturing vibrant communities and commercially thriving districts built around the idea of ‘live, work and play’. As the owner and manager of Shanghai Xintiandi, the company delivers innovative experiences for consumers and long-term value for businesses guided by their mission to ‘bring places to life, and life to places’. As a separately managed, wholly owned subsidiary of Shui On Land, China Xintiandi’s portfolio under management includes retail, office, hotel, cultural and entertainment properties in Shanghai, Chongqing, Wuhan and Foshan.

Eight creates new hotel brand for Dusit International

Thai hospitality group eyes global millennials with Asai Hotels

Hong Kong, April 12, 2018 - Eight was part of the team that helped Thai hospitality group Dusit International to develop an exciting new hotel concept designed to meet the expectations of modern travellers. Asai Hotels is an Asian-inspired collection of hotels connecting curious travellers to vibrant neighbourhoods around the world. Eight worked with Dusit to develop the new brand at an early stage, especially its positioning and visual identity.

“Inspired by community and driven by sustainability, Asai is an exciting new concept for Dusit that will leverage the company’s 70 years of hospitality heritage to deliver a new kind of stay experience in vibrant neighbourhoods worldwide,” said Siradej Donavanik, Managing Director of Asai Holdings Co Ltd, Dusit International. “The brand has been carefully crafted to meet the needs of millennial-minded travellers who seek authentic local experiences”.

Bjorn Fjelddahl, Managing Partner at Eight, welcomed the opportunity to work on a new innovative hospitality concept originating from Asia. “It was a great experience to collaborate with a well-known established hospitality group on this exciting assignment. The travel habits of people are constantly evolving and we are very proud to be involved in helping to shape a fresh, contemporary and Asian approach to hospitality.”

“The story-telling element was an important part of our process,” said Creative Director and Head of Content, Louise Wong. “We looked at ways to create a brand identity and personality that resonates with the modern traveller in a meaningful way, one that is honest to its own Thai roots as well as to the places it would be hosting guests. The bold logotype reflects the spirit and attitude of the brand, which is young, energetic and current. The shape of the “A” is inspired by the Sala character in the Thai name which also features a stroke that is referred to as a “roof.”

With each property embracing a sustainable, community-focused concept designed to reflect the culture and heritage of its location through collaborations with local artisans, Asai Hotels are set to appear in interesting districts and neighbourhoods in various cities around the world. So far a total of six properties have been confirmed for the new brand, with the first hotel in Bangkok’s renowned Chatuchak Market. Five more properties are expected to open in 2019, including three in Cebu, Philippines, one in Yangon, Myanmar and a second hotel in Bangkok, in the stylish Sathorn district.

Eight creates new websites for Odin Japan

Five new websites to support expansion of Niseko-based brand created by Eight

Hong Kong, Feb 6, 2018 - Eight has unveiled a cluster of new websites to support the continued expansion of client Odin property in Japan. Odin, the Niseko-centric hospitality and real estate brand has been growing steadily, having announced a number of new retail and restaurant ventures during the past 12 months.

The flagship Odin Place retail property launched last winter at the heart of Hirafu has quickly established itself as the social nexus of the ski resort, bringing brands such as Moncler and Burton Snowboards to Niseko for the very first time. Tenants include a local brewery taproom, an authentic alpine fondue restaurant, an artisan bakery, a bistro & après-ski bar, a sushi restaurant, two luxury skiwear stores and a lifestyle property office.

‘With the opening of Odin Place, we have made a great stride forward to establish the visibility of the Odin brand ethos and offering”, says Odin director, Nicolas Gontard. “As a design-led, premium real estate company, this boutique project was really close to our hearts and brings mature retail into the Odin fold for the first time. We feel this completes the vision we had when we started Odin in 2007 and gives us a great platform to grow with.”

Odin’s rapid expansion has included a number of retail brands, including the creation and operation of a bakery named Koko, a bar/bistro called Musu, and an alpine restaurant dubbed The Alpinist.

“Creating wonderful social experiences for resort visitors is core to delivering true Odin moments”, continues Gontard. “We all know that it’s the charming corner store, the friendly delicatessen, the lively little bar that create the magic we all look for. This is what real estate is truly about.”

Eight has art-directed photography, written content, and designed and built the websites for all of Odin’s new ventures. The websites can be viewed immediately at odin-property.com, alpinistniseko.com, musuniseko.com, kokoniseko.com and nisekobarn.com.

“We love working on Odin”, says Executive Creative Director, Iain Richardson, “because everything we do is rooted in distilling genuine experiences into imagery and creative story-telling. It is true to the original meaning of the much-overused idea of authenticity.”

Odin is also a co-investment client of newly announced Eight Capital Partners.

Eight creates trophy design for ULI

Urban Land Institute gets new award designed by Eight

Hong Kong, Jan 22, 2018 - Eight is today showcasing a new industrial design project created for non-profit organisation, Urban Land Institute. The trophy, designed by Eight, aims to communicate simplicity and humanity, taking the simple form of the numeral “1” crafted in walnut and matt brass. 

“We opted to express humanity through the choice of very tactile and warm materials”, says Executive Creative Director, Iain Richardson. “The base is made of walnut, a warm and noble wood type, and is crowned by matte brass, a material that ages gracefully.”

The Urban Land Institute is one of the world’s most active and respected non-profit organisations working to spread knowledge and best practices for responsible urbanisation and city-making. It was founded in 1936 and counts over 40,000 members. The world’s leading real-estate players are members of ULI. Human-centric city-making and urbanisation are some of the core themes promoted by ULI.

“As a member of ULI ourselves, this industrial design brief was an opportunity we couldn’t pass up,“ says Richardson.

For more information about Urban Land Institute see www.uli.org

Eight launches real estate investment business

Eight Capital transforms assets through branding, design and content

Hong Kong, Jan 9, 2018 - Eight Partnership is today announcing the launch of Eight Capital Partners, a private equity business dedicated to design and creative-led real estate investment. The unit will leverage two decades of expertise in repositioning property assets, making them more liveable, more inspiring, and ultimately, more financially valuable. Experience working with clients such as Blackstone, Swire Properties, Mori Building and Xintiandi has provided Eight with the blueprint for successful real estate transformations.

Design and creativity are now recognised by leading investors as some of the most impactful drivers of value in real estate. By repositioning assets through branding and design as well as bringing in the right content - new retail concepts, restaurants, bars and entertainment, art and culture, events - Eight Capital’s work will significantly drive value. This can be done with single buildings, clusters of buildings or complete neighbourhoods.

“Beyond bringing investment capabilities to the table, Eight Capital is really about assembling the right team of competent and culturally compatible partners - the so-called ‘smart money’ of real estate around each specific project.” says Bjorn Fjelddahl, Managing Partner at Eight. 

One of Eight Capital’s most significant projects to date is Odin Property in Niseko, on the northern island of Hokkaido, Japan. Since 2007, the investment has grown into a portfolio of successful residential, hospitality and retail assets, both new builds and renovations. Integral to the Odin brand is the creation of hospitality and entertainment venues that add life and buzz to buildings, including multiple F&B concepts and innovative collaborations with high-powered retail brands such as Moncler and Burton Snowboards.

Nicolas Gontard joins Eight Capital as a partner after operating Odin assets in Niseko for the past few years. “Japan has been a great adventure for us all,” he says. ”We started off with acquisition, design and construction work, to which we’ve gradually added competencies in food and beverage, hospitality and retail content.”

Eight Partner, Chris Fjelddahl says that the new division is the culmination of the firm’s long-standing real estate in Asia and globally. 

“We have worked with owners on iconic and challenging projects across all asset classes in Tokyo, Seoul, Beijing, Shanghai, Hong Kong, Bangkok, Singapore and even Colombo, Mauritius and Barcelona. We love working with family offices to seek out hidden value in their portfolios, or with investment funds and developers, to drive hyper-returns using creative-led strategies.”

Find out more about Eight Capital Partners here.

Eight designs world’s first THX cinema experience

Legendary Lucasfilm spinoff gets high-performance auditorium

Hong Kong, August 1, 2017 - Eight Partnership has designed a new cinema experience for THX, the sound quality assurance and certified theatre business originally developed by Lucasfilm at Skywalker Ranch. The new brand called THX Revelation, will be launched in Beijing and is the first of its kind anywhere in the world. It will allow visitors to experience the specific acoustic, architectural and technical aspects that drive and enhance the THX experience. 

Eight developed the brand’s visual identity, the space interior design for the auditorium, and designed the new ‘Origami’ chair. Inspired by the mysterious and ominous Star Wars heritage of the brand’s founders, the THX Revelation is wrapped in a high-performance precision-driven look and feel, with countless design references to the technological nature of THX acoustic expertise.

The ‘Origami’ chair was designed by a team led by Chris Fjelddahl, and is inspired by THX's origins as the creators of Star Wars and specifically the character of Darth Vader. It looks like a pilot’s seat with angular, geometric design language reminiscent of the acoustic reflectors found in professional sound chambers.

“In the interiors, we avoided any overt cyber-look, opting instead for a more threatening and mysterious ambiance created by the choice of brass lighting fixtures, and a very dramatic entrance-way.” says Chris Fjelddahl. “This was really a fun project, and we’re proud to be associated with such a strong brand, with such a cult-following."

Eight wins coveted Red Dot award for Cathay Pacific work

On-board cutlery designed by Eight and Jamie McLellan takes top honour

Hong Kong, April 4, 2017 - Eight and product designer Jamie McLellan have won Germany’s prestigious Red Dot award for product design for their work with Cathay Pacific on the airline’s inflight Premium Economy cutlery. Based on a nesting design that celebrates space efficiency, the three-piece cutlery set plays on the airline’s contemporary Asian design influences.

“We drew inspiration from the curvature of traditional Chinese soup spoons,” explains McLellan. “Each individual cutlery piece starts from a solid, flat, geometric base and is formed with a gradual and seamless depression that runs along the length of each piece. As a result, the matching curvature creates a natural stacking order that enable all pieces to align atop one another, while accentuating elegance and clean lines.”

The cutlery is part of the new dining collection, introduced in 2016, which was designed by Eight in collaboration with the New Zealand-based McLellan, for use in the Premium Economy and Economy class cabins on Cathay Pacific and Cathay Dragon.

“The whole collection is a direct reflection of the brand design ethos, so improving the customer experience was at the forefront of our minds as we tackled the design,” says Jonathan Magee, Group Account Director at Eight. “It is a real honour to be recognised by Red Dot for the work we’ve done with Jamie and Cathay Pacific’s Product and Catering teams.”

With an average of 130,000 meals served per day across the two airlines, meeting the challenges of high volumes and tight space limitations were key requirements. Like the nesting cutlery design, the entire dining collection features an arrangement of refined, simply shaped dishes that fit neatly with one another, a configuration inspired by the compact utility of Japanese ‘bento’ boxes.

Eight’s role in developing the collection is a continuation of an ongoing brand refresh and realignment process started with Cathay Pacific in 2014.

Eight launches new Odin landmark in Japanese ski resort

Collaboration with award-winning architects and brands for new lifestyle destination    

Hong Kong, February 1, 2017 — Eight Partnership has helped design and launch Odin Place in Niseko, Japan, one of Asia’s premiere ski resorts. Located at the main intersection of Niseko-Hirafu, Odin Place is a chalet-inspired destination with a diverse range of retail and dining options.

Eight sought to take the vision of the founders of Odin to create a distinctive, modern alpine signature for Odin Place. Eight collaborated with Bohlin Cywinski Jackson (BCJ), the award-winning architects known for their Apple stores and the much-celebrated Grand Teton National Park visitor center.

“Niseko is an incredibly popular ski destination in Asia,” said Bjorn Fjelddahl, Partner at Eight Partnership. “Odin Place is intended to bring fresh energy to a ski village that dates back to the 1960’s and 70’s with a busy new landmark that injects life and activity into the neighbourhood.”

Odin Place is a three-storey building with an exposed metal structure, capped by a signature sloping roofline to emphasise the stunning view of Mount Yotei. It also features a central chimney and a fireplace on each floor. Eight’s team, led by Bjorn Fjelddahl, designed the interiors where the warmth of the timber complements an authentic exterior cladding and is punctuated by stone accents and large glass windows to allow for generous natural light throughout.

Odin Place has attracted brands such as legendary snowboard company Burton, with a flagship store on the ground floor, as well as luxury ski-wear from Moncler and cult label Snow Peak. Dining options for visitors during the day or night range from Koko, a café and bakery concept, The Alpinist for more hearty fare as well as the bar and bistro Musu - all designed by Eight. The Niseko Taproom offers local craft beer, while visitors can arrange activities through the Explore Niseko information centre.

Image credit: Clement Choi

Eight helps define the night scene in Niseko

Brand identity, interiors and a collaboration with Burton for new bar & bistro, Mūsu

Hong Kong, January 17, 2016 — Eight Partnership has created a new a bar and bistro to stir up the après ski scene in Niseko. Inspired by the iconic après ski bars in the tradition of great resorts in Europe and North America, Eight developed the concept, the brand identity and the interiors for Mūsu around the desire for skiers to share stories, food and drink around a crackling fireplace after a long day on the slopes.

The name Mūsu is derived from the Japanese for “moose”, the beautiful animal often associated with winter and snowy environments. “We designed the logo based on the broad, flat antlers that are so distinctly characteristic of this mercurial creature,” says Eight’s Design Director, Elaine Fok. “Instead of using the silhouette of the antlers, we incorporated its shape into an original, expressive type.”

Extending the analogy into the interiors, Eight selected materials such as leather, wood and fur and used them throughout the space to further reflect elements of the natural habitat of this charming beast. Mūsu features an open fireplace with cosy leather lounge seating, reminiscent of an alpine den. The bar counter is designed around an imposing backlit shelf-wall and a collection of faux moose heads looks over the action from the grand chimney.

Eight collaborated with Burton, the legendary snowboard brand, on the staff uniform designs in order to further deliver a truly alpine après ski experience.

Eight creates a new dining concept in Japan

The Alpinist brings a touch of the Alps to Asia    

Hong Kong, December 14, 2016 - Eight Partnership has developed and designed The Alpinist, a new dining concept in Niseko, Japan, one of Asia’s premiere ski destinations. Eight was in charge of every aspect of the project from creative direction and brand articulation to interior design and execution.

Located at the very heart of Niseko-Hirafu, The Alpinist serves up a modern take on traditional alpine dining experiences. The concept is based on the idea of a fictional mountaineer and the visual identity, together with the interiors of the restaurant, aim to deliver a balance of Alpine heritage and modernism. The menu features traditional Alpine cuisine with classics such as authentic fondue, raclette, crepes, soups and salads.

“The concept was developed from the need to create a place with personality and character,” says Elaine Fok, Design Director at Eight. “We imagined this place as the new home of an experienced mountain professional having travelled the world.”

The storytelling approach informed the process of creating the visual identity and interiors,  richly conveying the romance of the mountains with a contemporary twist. This balance was applied throughout the process including the use of materials where aged and weathered timber, stone and wool were combined with modern design elements and colours to bring the narrative to life.

Eight developed the interiors as a homogeneous extension of the brand story and features, among other things, an imposing, beautiful fireplace as a signature centrepiece and an imposing central communal table with lighting inspired by traditional cow bells. The space is punctuated by a curated selection of vintage alpinism related artifacts inspired by a mountain lifestyle.

The Alpinist will open on December 16, 2016 in time for the 2016/2017 winter season.

Eight helps Cathay Pacific officially launch Cathay Dragon

Rebrand of Dragonair further aligns the passenger experience of both airlines    

Hong Kong, November 21, 2016 - Eight Partnership has worked in close collaboration with Cathay Pacific, Hong Kong’s global premium airline, to officially launch a rebranded Cathay Dragon - the award-winning, full-service, regional airline previously known as Dragonair.

In the lead up to today’s launch, Eight contributed to a comprehensive overhaul of the brand system starting with brand strategy, visual identity, livery and airport signage. Additionally, Eight helped to design and develop inflight items such as new crew uniform accessories, snack packaging, menus, destination postcards and playing cards.

Cathay Pacific’s manager for Brand, Ruaraidh Smeaton, says Cathay Dragon will become an even more significant part of Cathay Pacific’s global reach, bringing travellers to and from China and the region, via its hub in Hong Kong.

“In preparing for the launch, our teams across multiple departments worked closely with Eight to identify and design the brand touchpoints that would resonate with passengers and staff,” he said.

Passengers of Cathay Dragon will notice the use of the iconic brushwing on uniform accessories of both cockpit and cabin crew as well as contemporary Chinese accents during the inflight dining experience.

“It has been a tremendous effort to prepare all the materials for an overnight switch from old brand to new,” says Jonathan Magee, Group Account Director at Eight. “It has been exciting to work alongside so many talented people at Cathay Pacific and Cathay Dragon to bring the new brand to life.”

Eight also designed a suite of communications items aimed at the staff of Cathay Dragon and Cathay Pacific. These include large-scale display items at both Cathay City and Cathay Dragon House, as well as a short film that introduces the airline group.

Eight refreshes identity of Hong Kong Golf Club

New logo embraces the institution’s 127 years of heritage and tradition    

Hong Kong, October 26, 2016 - The history-laden Hong Kong Golf Club has unveiled a refreshed visual identity designed by Eight. The new logo retains the iconic elements of the traditional shield, originally designed in 1889, and modernises it to make it more compatible for modern media applications, especially in the digital space. 

Eight worked closely with Vice Captain Arnold Wong and General Manager Ian Gardner who consulted widely with past captains and a number of prominent club figures on the new look logo and brand guidelines. “We dug deeply into the history of the Golf Club to identify the drivers of the brand and leveraged the proud heritage that is so important to its legacy,” says Chris Fjelddahl, Partner at Eight.
 
A contemporary logo design evolved from the original version to represent the Hong Kong Golf Club as it continues to thrive in an ever-changing future, and to maintain the positioning of the club as a progressive and forward looking world-class sporting institution, respectful and aware of its proud history.

The initiative to refresh the brand identity was driven by the need to increase clarity, improve usability in new media, and create distinctiveness in cluttered visual environments. The new logo is built around a simplified version of the shield elements, including an updated dragon motif, English and Chinese mottos using blue and gold as the primary colours.

The roll-out of the new logo and streamlined identity for communications will commence in late October with the merchandise design roll-out following in November in anticipation of the UBS Hong Kong Open in December.

New Marco Polo Club films created by Eight for Cathay Pacific

Member-focused content showcases vibrancy of airline’s top travellers    

Hong Kong, September 12, 2016 – Cathay Pacific has launched a series of short films, created and produced in collaboration with Eight Partnership, about its Marco Polo Club members. Telling the personal stories of three members, the films are a companion to a series of books profiling more than 15 of the global airline’s Marco Polo Club members.

To be shown on Cathay Pacific’s social media platforms and later inflight, the films feature a chef, a curator and a businessman with a passion for sailing. May Chow is the chef and founder of Little Bao, Aric Chen is the Lead Curator for Design and Architecture at the upcoming visual arts museum M+ and Harvey Jessop is known to have put the “wonder” into Wonderbra.

“We are actively working to develop a renewed focus on recognition and relationships. Our members have a special connection to Hong Kong, which reinforces our relationship to them,” says Elaine Lee, Manager Loyalty Marketing at Cathay Pacific. “We feel that our members are part of a special circle, and so we asked Eight to help us create films to celebrate this varied, interesting peer group and show what their lives are like when they are not travelling.”

The new content is part of the brand, design and communications approach for Marco Polo Club that was launched with the help of Eight in April this year to place greater emphasis on the sense of belonging and the diversity of the club’s membership. Using an editorial approach, the films and books depict members in a personal and honest way that make their stories more powerful.

“Cathay Pacific’s Marco Polo Club members are well-travelled, well-informed people with engaging stories,” says Louise Wong, Head of Content at Eight Partnership. “The short films and books reveal them as individuals who are passionate about their lives and representative of a modern, global community.”

Eight ranks #1 in both brand consulting and design

Eight solidifies its pole position in branding and design

Hong Kong, June 3, 2016 – Clients last night elected Eight Brand Consultancy of the Year, as well as Design Firm of the Year, taking dual #1 slots in Marketing Magazine’s Agency of the Year (AOTY) Awards 2016 ahead of international names in the sector.

The win solidifies Eight’s grip on the coveted role as the leader in design and branding in the region, hot on the heels of securing the number one slot in Brand Consulting the previous year.

“We are ever so grateful to our amazing clients and talented staff for these trophies,” says Chris Fjelddahl of Eight. “We’ve always firmly believed that being good is much more important than being big, and we work very hard to try and make that a daily reality. We feel that beating our large friendly competitors is a validation of the strategy of putting quality and creativity first."

“Our international assignments are more exciting than ever, and geography doesn’t really restrict us at all. It’s great that Eight is becoming a global design brand and that clients from Tokyo, San Francisco, New York and even Houston seek us out. Our regular presence in Milan, London and New York is part of that momentum.”, says Fjelddahl.

Eight designs immersive brand experiences by integrating brand design, product design, space design and communications around the core strategy advisory services. 

“Our interior design and industrial design teams have been incredibly busy,” says Eight’s Bjorn Fjelddahl, one of the partners running the firm. “We’ve designed flagship interiors for THX, the Lucasfilm founded brand based in San Francisco. We’ve designed new inflight dining ware for Cathay Pacific. Companies are waking up to the fact that the brand is not just the logo or the website. It is the complete customer experience.”

The Asian AOTY Awards, from Singapore-based Marketing Magazine, are the only global awards judged exclusively by clients rather than industry peers.

This is the seventh year running that Eight has taken home one of the coveted trophies. The firm beat out traditional agencies such as Brand Union and FutureBrand, and Prophet, amongst others.

During 2015, Eight initiated assignments for THX in San Francisco, Odin in Japan, Ocean Park in Hong Kong, hotels brands in Mauritius and the Seychelles and more. It was also in 2015 Eight unveiled the livery of Cathay Pacific and the strategic rebranding of Dragonair into Cathay Dragon.

“Our team is stronger than it’s ever been, with a terrific buzz permeating the different offices,” says Bjorn Fjelddahl. “We’re thrilled to have wonderful clients that continue to bring us their thorniest branding challenges. This award is a timely opportunity for us to stop and thank both staff and clients for their trust.”