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Eight reveals brand refresh for Topcast

Aviation specialist’s purpose-driven brand unveiled with a new visual identity

Hong Kong, October 10, 2022 – Eight Partnership today unveiled a new corporate brand for Topcast, a world-leading aircraft parts distributor and maintenance specialist. Eight’s work included the development of a new brand strategy and the design of a new visual identity, from logo to applications.

Hong Kong-headquartered Topcast is a regional leader in aircraft parts distribution and Maintenance, Repair, and Overhaul (MRO). After decades of international success, and following investment by private equity firm Permira, Topcast sought out Eight to help reposition the brand for continued growth and expansion in an increasingly competitive market.

Drawing on Topcast’s customer-centric culture, Eight developed a new brand strategy around a bigger purpose of “Connecting a Better World”, signifying an organisation that, through the business of aircraft parts and maintenance, helps connect people and contributes to a better, safer and more sustainable planet. The new Topcast logo creates a globe from an array of directional arrows, representing the global connectivity which is at the core of Topcast.

“Our new corporate identity symbolises our continued transition towards a global enterprise connecting our customers with aftermarket parts sourced from best-in-class principals and providing market-leading MRO and repair services. As we head into our fourth decade of operations, we now have a strong foundation of a customer-focused team to serve our principals, customers and partners for a sustainable and successful business environment,” said Steven Pearson, CEO.

“With Eight’s support, we were able to better articulate this dimension in our brand, creating an identity that will inspire our staff, customers and principals on the next leg of our journey,” said Craig Winfrey, VP of commercial.

In addition to a new logo, Eight created three service brand logos and a sub-brand logo to establish a visual relationship between all entities, as well as all the applications and the system to ensure that the Topcast brand is consistently and compellingly delivered through all touch points.

“Topcast’s customer-centric culture and dedication to people were clear right from the start,” said Bjorn Fjelddahl, Partner at Eight. “We are proud to have worked with them to create a brand that better reflects their strengths and positions them for continued success in the years to come.” 

About Topcast

Founded in 1991 and headquartered in Hong Kong SAR, Topcast is a world-leading trustworthy aircraft parts distributor and MRO service provider. We offer exceptional OEM and aftermarket aircraft parts, equipment and repair services for a broad range of aircraft types. With our strong global network, we have nineteen offices across Asia-Pacific, Americas, Europe, the Middle East and Africa, connecting suppliers with customers in all segments for over 90 countries.

www.topcast.com

Monday 10.10.22
Posted by Eight
 

Eight helps Infinitus Property Investment rebrand into H Properties

New human-centric brand marks new chapter for the firm

Hong Kong, September 8, 2022 – Infinitus Property Investment, one of Hong Kong’s fastest growing real estate investment and management firms - and the property arm of LKK Health Products Group - have rebranded to become H Properties. Having experienced rapid growth with an expanding portfolio of office properties in major global cities, the firm tasked Eight with developing a new name and brand to match their vision, dynamism and ambition.

Eight found the answer in the firm’s unique, human-centric culture and their focus on well-being and happiness in the built environment. While they run a well-managed, world-class real estate firm focussed on excellence, growth and return for their stakeholders, everything they do is driven by a higher humanistic purpose: to provide people with better places to work better, feel better and live better.

Eight drew on this philosophy to develop a brand strategy encapsulated by their new tagline “Happier Places. Happier People”, which in turn directly inspired the new name: H Properties. “Our new brand really captures what we are about,” says Ryan Ng, CEO of H Properties. “Eight’s team helped us synthesise and express what we stand for, and they designed a brand built on the essence of what makes us different.”

The same values are also represented in the visual identity and the communication collaterals. The logo conveys a clear, single-minded message of happiness, and the website is designed around a series of specially-commissioned illustrations displaying wellness and well-being in the built environment.

“We cannot speak highly enough of the team at H Properties,” says Bjorn Fjelddahl, Partner at Eight. “The best companies are not just about profitability but also about pursuing a bigger purpose. It’s been a real pleasure to work with people who combine professionalism and business success with an unwavering commitment to a people-first strategy.”

About H Properties

H Properties is a member of the LKK Health Products Group. The company owns and manages premium office and retail space in key financial and business districts in Shanghai, Guangzhou, Hong Kong and London.

H Properties is a world-class property investment & management firm focused on excellence, growth & fair returns for their stakeholders. But everything the company does is driven by a higher purpose: to ensure the wellness, well-being & happiness of everyone in their properties. In everything they do, their single-minded objective is to provide better places for people to work better, feel better and ultimately live better.

www.h-properties.com

Thursday 09.08.22
Posted by Eight
 

Eight and IGIS unveil Seoul city-centre business campus

Aging office building transforms into modern workplace destination: Namsan Square

Hong Kong, 12 July, 2022 – Eight Partnership unveiled today their rebranding and repositioning work for Namsan Square, an office building located in the primary central business district (CBD) of Seoul, South Korea. Eight’s client, IGIS, is the largest real estate asset manager in South Korea and is looking to revitalise the ageing 22-floor 75,000 sqm property into an inspiring and modern workplace for a new generation of tenants, as well as an all-day destination with vibrant and exciting F&B and retail.

Leveraging its fringe CBD location and its proximity to the green environment of nearby Mount Namsan, Eight developed a positioning strategy around “the vibrancy of work”, mixing the concept of a people-first, nature-filled business campus with the vibrancy of a core downtown location. The building is going through a significant redevelopment process which will add 30% GFA as well as a wide range of tenant services and amenities promoting wellness and wellbeing in the workplace and appealing to the needs of modern office workers.

Aside from a new positioning strategy, Eight’s scope of work included naming, visual identity development, signage and space design briefs. Eight also developed an animated brand film that takes the viewer on a light-hearted journey through the transformed building, reinforcing its positioning as a contemporary office building filled with tenant-focussed amenities.

“IGIS is one of the most progressive real estate asset managers in Asia,” says Bjorn Fjelddahl, Partner at Eight. “Namsan Square represents their vision for a modern and innovative value-add redevelopment, and we are very excited to be part of that journey with them.”

Tuesday 07.12.22
Posted by Eight
 

Eight creates global brand for family-operated property developer

New brand to fuel A.J. Mason’s expansion into North America and Asia-Pacific

Hong Kong, May 13, 2022 – Founded in 1978 in Hong Kong, A.J. Mason is a family business specialising in characterful real estate investment and development. In recent years, the company’s expansion into North America required a strong and succinct brand to help them appeal to business partners for investment and development on a global scale.

Guided by their inherent family values and rich multi-generational history, Eight created a brand based on the promise of ‘legacy’, culminating in the brand DNA ‘The Legacy Builders’, tying the company’s own heritage of creating projects of substance, designed to provide returns for generations to come.

The new brand is demonstrated through a set of complementary logos and visual identities created for the portfolio of group companies - A.J. Mason, Angus Mason and Alexander Mason each of which covers a different geographical region. A simple folded trapezium icon represents the protective roof of a home, as well as the letters ‘A’ and ‘M’, present in all three names.

“Our aim when we created the visual identities was to showcase the companies as established, reliable placemakers with a distinctive modern vision,” says Iain Richardson, Executive Creative Director at Eight. “With its rich and timeless colour palette and elegant wordmark, the new logo represents the long-term value and sense of belonging that A.J. Mason is looking to create in each of their built communities, for all stakeholders.”

As part of the brand creation, Eight also designed a website for A.J. Mason, the developer’s Asia-Pacific arm, to share its unique creative vision. This non-linear site allows users to explore the brand in an unconventional and engaging manner, through charming stories that unveil the heritage and sense of place that they infuse into each of their projects.

“We are proud to have helped this successful business intimately tied to the story of a family, launch themselves on the global stage with confidence,” says Chris Fjelddahl, Partner at Eight. “We admire how they take a sustainable, long-lasting approach, thinking beyond themselves to the people who will use their buildings, now and for generations to come - and we wish them every success for the future.”

About A.J. Mason

A.J. Mason is a Hong Kong-based real estate development and investment family office with over 40 years of experience in developing, investing, and managing residential and commercial properties around the world. Our origins date back to the construction business in the early 1940s in Shanghai when Mr. A.J. Sze co-founded Paul Y Construction Company and moved the business to Hong Kong in the 1950s. Paul Y Construction took off as the industry in Hong Kong grew in the 1960s and 70s and took part in projects including the Hong Kong Cross Harbour Tunnel, the MTR and the Hong Kong Park Lane Hotel. In 1978, A.J. Mason Development Ltd. was established by Mr. A.J. Sze and his son, Mr. Mason Sze. Today, the A.J. Mason brand has established three distinct companies, A.J. Mason, Angus Mason, and Alexander Mason, to distinguish its operations in Asia Pacific, Canada, and the United States. The family office is currently led by its third-generation leader, Mr. Jason Sze, with Hong Kong as its headquarters and the Group continues to succeed and venture into different parts of the world.

https://ajmason.com

Friday 05.13.22
Posted by Eight
 

Eight creates new Japanese hospitality brand for Tokyu

Japanese blue-chip Tokyu Corporation unveils Storyline, a next-generation hotel-condo concept, with the launch of Storyline Senagajima

Hong Kong, April 14, 2022 – Tokyu Corporation, the railway-to-retail-to-hospitality company, is one of Japan’s largest conglomerates and boasts a portfolio of highly-regarded brands such as retailer Tokyu Hands and the Niseko ski resort in Hokkaido. With their extensive experience in travel and leisure, the group has launched a forward-looking hospitality brand targeting two core groups: next-gen travellers who seek out unique experiences and memorable moments during their journeys; and the burgeoning demographic looking to invest in hotel-condominium properties.

To tie in Tokyu’s vision with contemporary trends in hospitality, Eight created Storyline, a bold new collection of hotel-condos, and articulated both a brand strategy and a design vision. Each property will be uniquely themed and anchored around an inviting communal lounge space where guests can relax, meet and swap stories. More than a hotel, Storyline will also offer condominium units for sale, inviting guests to become owners and create a more intimate connection within the community of each property.

“We are truly excited to launch the Storyline brand,” says Akinori Kanayama, Head of Tokyu Corporation’s Hospitality Department. “Eight’s hospitality experience, design expertise and deep understanding of the needs of both domestic and international travellers have enabled us to create a pioneering new brand for Japan, with a unique millennial mindset.”

With the name, Eight emphasises how each property will be part of the ‘stories’ of the overall collection’s brand narrative. It also speaks to the bespoke characteristics of each property, inviting guests to appreciate the unique theme and local offerings of each destination. To further underscore this relationship with the romance of stories, the visual identity takes inspiration from the age-old tradition of folding down the corner of your book to mark your spot in the story. These folds are subtly incorporated into the lettering that makes up the Storyline logo. 

The first resort-style development of many such hotel condominiums to come, Storyline Senagajima, located on the southern Japanese island of Okinawa, will be launched for-sale in the summer of 2022. Eight also developed the overarching creative concept for Storyline Senagajima's marketing. Construction on the plane-spotter friendly ‘Aero Beach Club’ themed destination will commence this month, to be completed in January 2024. 

“Working with a corporation as significant as Tokyu Corporation has been a remarkable experience for our teams on the ground in Tokyo and here in Hong Kong,” says Chris Fjelddahl, Partner at Eight. “We admire their ambition to create something novel and forward-looking. As travellers demand more than simply a place to stay, Storyline satisfies their need for experiential hospitality and offers an opportunity to become part of a storied community.”

About Tokyu Corporation

Tokyu Corporation is one of Japan’s best known and most far-reaching companies. The cornerstone of the group’s business is urban development, underpinned by transportation services. For many years, its portfolio has spanned the fields of real estate, lifestyle services, hotels and resorts, business support services and many other activities deeply embedded in the daily lives of its customers.

www.tokyu.co.jp

Thursday 04.14.22
Posted by Eight
 

Eight creates brand for Grosvenor net-zero building in Tokyo

Brand strategy pays homage to district’s history while embodying a sustainable future

Hong Kong, February 8, 2022 – CURA GINZA is a progressive new building in the Ginza district of Tokyo, Japan. Its sophisticated design, by London-based architects Doone Silver Kerr, includes a vertical fin facade and is a showcase of Grosvenor’s commitment to architectural excellence and environmental leadership. Eight was tasked with developing a brand strategy and identity that would match the company’s ambitions and the building’s architecture, which flowed into interior space design direction, signage and hoarding design as well as communication materials.

In contrast to the retail district in nearby Chuo-Dori, Eight positioned the building narrative as a “showcase of professional mastery”, paying homage to the district’s prestigious history as the location of Tokyo’s first silver mint and its development into a commercial hub, attracting the country’s élite artisans and craftsmen. This positioning led directly to a tenant-mix strategy that caters to companies and brands committed to world-class quality and craft in their business. 

“It was a great pleasure to work with Eight on CURA GINZA,” says Kozo Hiratani of Grosvenor Property Asia. “Their deep appreciation of Grosvenor’s farsighted approach combined with their hands-on understanding of the Japanese market through their presence and team here, made for a rich and insightful process."

The name “CURA” is itself inspired by the brand strategy, deriving from the idea of “curation” and the Japanese word “kura”, which means treasury: CURA GINZA is the address of hand-picked professionals, who represent the best of the best. The concept of mastery is infused into the visual identity, which takes the form of bespoke lettering echoing craftsmanship and precision. 

“The building’s cascading façade inspired the vertical form of the logo and the colour palette, which is derived from the silver fins that twist down the building,” says Iain Richardson, Executive Creative Director at Eight. “The sense of craft is further highlighted in the illustrations we commissioned for the communications materials, depicting the charm of the building with an understated elegance. It was a real pleasure to work with Grosvenor Property Asia and we wish the team and CURA GINZA every success going forward.”

About Grosvenor Property Asia 

Grosvenor is a property developer and investor in Greater China and Japan with a focus on Hong Kong and the Greater Bay Area, Shanghai and the Yangtze River Delta, and Tokyo. We have been active in the Asia region for over 25 years.
   

-Our investment and development activities are focused on the residential, office and retail sectors, with new initiatives being developed in prop-tech and digital innovation.

-Our Greater China business predominantly operates through strategic investment, joint-ventures with like-minded, best-in-class partners, whilst our Tokyo business focuses on proprietary development, investment and asset management.

-As at 31 December 2020, our Asia business was responsible for HK$10.0bn of assets under management.

We are part of an international property company with a track record of over 340 years developing, managing and investing to improve property and places across many of the world’s leading cities, promoting sustainability within the built environment and enhancing the wellbeing of our customers and communities.

We are a values-led organisation which represents the Grosvenor family. Our work in property, alongside Grosvenor’s other activities in food & agtech, rural estate management and support for philanthropic initiatives, shares a common purpose –to deliver lasting commercial, social and environmental benefit – addressing today’s needs while taking responsibility for those of future generations.

Tuesday 02.08.22
Posted by Eight
 

Eight launches fresh edition of The Works

2021 edition of project anthology showcases increasingly international client base

Hong Kong, December 8, 2021 – Today Eight Partnership publishes The Works 2021, the latest edition of their annual printed compendium of completed projects. It features their most recent brand design experience projects across Cambodia, China, Japan, France, Mauritius, Singapore, and Hong Kong, showcasing the company’s expertise from strategy and brand creation to visual identity, space design and communications. 

“We have been fortunate, even during the challenges of 2021,” says Chris Fjelddahl, Partner. “While our day-to-day working life has undoubtedly changed, as it has for so many around the world, we have been able to spend this year doing what we love - working with clients to create boundary-pushing brand experiences. From revitalising a legacy hospitality brand in Hong Kong to creating a future city in Phnom Penh, our range of work has never been more diverse.”

This diversity is also apparent in Eight’s client list, with blue-chip names such as Chinachem, Tokyu and Winland as well as rising stars such as Vitura and A. J. Mason. “We are in the front lines working with our clients to help them navigate the ongoing shifts in the markets,” says Bjorn Fjelddahl, Partner. “Workplaces are facing new considerations, and hospitality is changing exponentially - not just in terms of Covid-proof hardware, but also in terms of traveller expectations of enjoying fulfilling time with loved ones and, fundamentally, of what constitutes true luxury. As the world recovers, we are seeing a renewed focus on quality real estate and top-grade placemaking with meaningful brand stories told well.”

To request The Works 2021 please send an email to partner@eightpartnership.com.

Wednesday 12.08.21
Posted by Eight
 

Eight creates sophisticated new brand for pioneering Chinese real estate developer

Winland_Website_1260x840_01.jpg

Winland Group unveils new brand strategy and visual identity to mark new chapter

Hong Kong, May 3, 2021 – Winland Group is a respected property developer in China with an enviable list of corporate and government tenants across Chinese top-tier cities. Winland is well-known for the Winland International Finance Center on Financial Street in Beijing, which houses blue-chip names such as Goldman Sachs, HSBC, J.P. Morgan, UBS, and others. Since its founding in 1993, Winland has become one of the country’s most forward-thinking developers with a strong focus on quality, social responsibility and a deep-seated belief in the power of the arts to transform society.

To celebrate this new chapter of the Group’s evolution, Eight created a new brand strategy, “Business Enriched by Art”, which showcases their vision of transforming China’s real estate industry into one that advocates first-class architecture, and financial professionalism supported by cultural and artistic enlightenment. 

“It has always been our belief that the arts have an incredible power to inspire a sense of collaboration and achievement in the workplace," says Adam Yu, Chairman of Winland Group. "Eight has played a prominent role in helping us articulate and realise our vision."

In alignment with this new strategy, Eight also developed a new visual identity that more clearly expresses the Group’s gravitas and mature ambitions. The new bilingual logo blends the classical with the contemporary and exudes a restrained, professional elegance, representing the Group’s aspiration to create a brand that will stand the test of time. In a subtle nod to the brand strategy, the logo contains three dots that signify the Group’s three brand pillars of Architecture, Art and Finance.

“We have been impressed from the start by Winland’s pioneering vision of the responsibility and impact a developer can have in shaping the future,” says Chris Fjelddahl, Partner at Eight. “It has been a great pleasure to work with Adam Yu and his team, and we are excited to join them in bringing their vision to life.”

About Winland Group

Founded in 1993, Winland Group has established itself as one of Beijing Financial Street’s most leading property developers with a formidable reputation among discerning corporate tenants and China’s Central government. Deeply guided by the philosophy of the human code of conduct, the Group looks to more than profit, but aims to achieve a higher purpose in everything that they do – to transform China’s real estate scene into one that advocates first-class architecture, financial professionalism and most importantly, cultural initiatives and the arts. The Group’s profile of highly-serviced office management and commercial leasing spans across China’s top-tiered cities from Beijing, Hangzhou to Xiamen, creating an inclusive global conversation on the positive role of real estate developers in building the future.  

Friday 05.07.21
Posted by Eight
 

Eight rebrands Paris-listed REIT Cegereal into Vitura

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New brand delivers a distinctly modern people-centric vision and culture 

Hong Kong, March 31, 2021 – Real estate investment and asset management firm Cegereal, listed as a REIT on the Paris Stock Exchange since 2006, has announced its upcoming rebranding under new name Vitura. The rebranding exercise carried out by Eight Partnership reflects a human-focused company vision and culture, delivering modern property investment and asset management to meet the fast-evolving demands of the modern workplace, especially in the current context.

From its origins managing three buildings in the Paris region, Cegereal has grown and significantly transformed since receiving backing from Northwood Investors in 2015. Led by an experienced and dynamic team and a long-term value-add asset strategy, the firm invests in, and transforms high-quality workplace properties through trend-oriented asset management focussed on workplace functionality, sustainability and wellbeing for its occupiers.

Guided by the firm’s human-centric approach, passion and energy grounded in strong, valued partnerships, Eight developed a brand strategy focussing on “Workplaces for People. By People.” The new name Vitura and a vibrant visual identity are a direct expression of this vision of vitality, agility, and responsibility for people in the built environment.

“We were delighted to work with Eight on this rebranding exercise,” says Jerome Anselme, Chief Executive Officer of Vitura. “They brought a genuinely global perspective and their deep real estate expertise helped us to define our strategy with clarity. Our corporate vision is now fully expressed in our new name and identity, and we are truly excited to continue our journey as Vitura.”

As part of the launch, Eight created a full suite of communications, including a dynamic new website and a brand film expressing the company’s human-centric vision.

“Vitura’s drive and passion were our main source of inspiration,” says Bjorn Fjelddahl, Partner at Eight. “They realise that staying ahead in a highly competitive real estate market requires a truly forward-thinking strategy. We were fortunate to work with a client whose vision so closely aligns with Eight’s own outlook for the future of the workplace.” 

The corporate rebranding will be subject to a vote by the General Shareholders’ Meeting to be held on May 12, 2021.

About Cegereal

Created in 2006, Cegereal is a listed real estate company that invests in prime office properties in Paris and Greater Paris. The total value of the portfolio was estimated at €1,448 million at December 31, 2020 (excluding transfer duties). Thanks to its strong commitment to sustainable development, Cegereal was named a Global Sector Leader in the 2020 Global Real Estate Sustainability Benchmark’s (GRESB) listed office property companies category and received two Gold Awards from the European Public Real Estate Association (EPRA) for the quality and transparency of its financial and non-financial reporting. Its entire portfolio has achieved NF HQETM Exploitation and BREEAM In-Use International certification. Cegereal is a REIT listed on Euronext Paris since 2006, in compartment B (ISIN: FR0010309096). The Company had a market capitalization of €509 million on February 17, 2021.

Wednesday 03.31.21
Posted by Eight
 

Celebrating 10 years of hospitality branding 2010-2020

8_Hospitality_01.jpg

A decade of design tracking the evolution of hospitality

Hong Kong, March 26, 2021 – Marking another chapter of wide-ranging brand strategy and design work for the hotel sector, Eight Partnership’s hospitality practice is looking back fondly at another productive period stretching from 2010 to 2020.

With over 35 projects delivered throughout the decade (click to view: www.eightpartnership.com), many stand out. In Beijing, Eight worked alongside Milanese designer Antonio Citterio and Japanese starchitect Tadao Ando to bring the first Bulgari hotel to the city in 2017, nested between a riverbank and a museum. Eight’s team created the bold and vibrant new Asai lifestyle brand for owners Dusit International, helping global nomads discover happening urban neighbourhoods with Bangkok’s Chinatown hosting the first property. In the Maldives, Eight worked alongside Pontiac Land to shape a cluster of four islands hosting three brands – Capella, Patina and Ritz-Carlton – into a progressive destination merging art, craftsmanship, community and an unflinching care for local culture and nature. The project, Fari Islands, is opening in 2021 and has involved Japanese architect Kengo Kuma, interior designer Andre Fu, Brazilian architect Marcio Kogan, artist James Turrell and many more creative luminaries. In Clark and New Clark City in the Philippines, Eight designed the strategy and branding for next-gen integrated resorts Hann and Hann Lux, featuring brands from Accor (Mercure and Banyan Tree), Marriott (Marriott and The Luxury Collection) and more. In Karuizawa, Japan, Eight created and designed the Twin-line Hotel - from the ground up - a lifestyle hotel product unique to the area, in which Eight also led architecture and interior design.

Eight’s body of work in hospitality has tracked the changes that are reshaping the industry - the rise of design-led and social lifestyle hotels; the move away from standardised luxury network hotels towards singular, unique and bespoke hotels tailored to the history of a building or the character of a great neighbourhood; the emancipation of a more demanding traveller seeking access to quietude, purity, beauty, knowledge and time - a trend that is continuing unabated and even accelerating in the current context.

“With this vision in mind, we now embark on the next ten years of our journey”, says Chris Fjelddahl, Partner at Eight. “Using our passion for creative branding and thoughtful design we are here to help businesses and leaders shape the future of hospitality. We look forward to seeing you there.” 

Friday 03.26.21
Posted by Eight
 

Eight rebrands Chinachem Group’s hotel business

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Launch of Nina Hospitality ushers in new era of service from the heart 

Hong Kong, March 2, 2021 – Chinachem Group, one of Hong Kong’s established real estate conglomerates, has announced the launch of Nina Hospitality, the new name for their integrated hospitality division. Formerly known as L’hotel Group, the division encompasses nearly 3,000 rooms and apartments in many of Hong Kong's major districts, eight hospitality assets, and two sub-brands. The group also provides property management services. 

Eight worked closely with senior management to create Nina Hospitality, articulating a new strategy with the promise of “Elevating the Everyday”, bringing each guest the warmth of home with bespoke touches of luxury to create memorable moments of generosity, social and homelike comfort for a best-in-class guest experience. 

As part of the repositioning exercise, the group’s brand architecture was also refined, consolidating all the hospitality assets under one sharpened central brand. Nina Hospitality now comprises Nina Hotels, their signature premium hotel brand formerly known as L’hotel, and Lodgewood by Nina Hospitality, the company’s select service hospitality brand. Visual identities have been crafted for each brand while clearly underscoring their family relationship. They share a rich copper and beige colour palette to evoke warmth and sophistication, and their logos share a similar inspiration: the outline of two arms linked in a warm embrace that form the letter N for Nina and the letter L for Lodgewood.

“Eight has always understood our vision,” says Sylvia Chung, Deputy Managing Director of Nina Hospitality. “They were able to take our brand to the next level, helping us consolidate the strong foundations we have built and giving us a roadmap for future brand growth. We look forward to forging ahead under the new Nina brand, and thank Eight for their role in getting us here.”

A full suite of communications has been created to announce the launch, including a thematic advertising campaign that will appear across a broad selection of digital and print channels. The Nina Hotels brand launches on March 2, with a roll-out of the new identity applied on all hospitality assets scheduled over the course of 2021.

About Nina Hospitality

Nina Hospitality operates and manages two hospitality brands, Nina Hotels and Lodgewood by Nina Hospitality. Our aim is to redefine the notions of hospitality, comfort and style in Hong Kong. Guided by our unique Asian hospitality, we blend personalised service with a friendly and approachable ambience in best-in-class hotels and serviced apartments, where our guests can enjoy our signature experience of Elevating the Everyday. Nina Hospitality is a wholly owned subsidiary of the Chinachem Group.

www.ninahotelgroup.com

Tuesday 03.02.21
Posted by Eight
 

Chinachem Group launches rebranding advertising campaign

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Eight creates campaign with a distinct Hong Kong flavour to express new brand story “Places with Heart”

Hong Kong, February 23, 2021 – Chinachem Group, one of Hong Kong’s best-known property developers, announced a new brand strategy and identity at the end of 2020 under the promise of “Places with Heart”. Eight engineered this strategy to showcase the Group’s social purpose and advance its ambitions to be a progressive and caring member of Hong Kong society and a property developer relevant for today’s communities. To bring this vision to life, Eight has created a full brand communications campaign that will run through 2021. 

The campaign is illustrated by Flyingpig, an indigenous Hong Kong artist whose work has previously been featured by local institutions such as the Hong Kong Tourism Board, Tai Kwun, and even the Hong Kong edition of The Michelin Guide. The first advertisement in the series depicts a charming bird’s-eye view of Hong Kong’s urban fabric, blending a number of the Group’s buildings with selected Hong Kong landmarks. The illustrated street scenes are filled with touching details of everyday life in the city. Appearing together with the line “Creating places with heart”, the advertisement explains Chinachem Group’s new positioning and commitment to the Triple Bottom Line: People, Prosperity and Planet. 

This launch advertisement has been placed across print, digital and out-of-home channels, including the Venice Biennale booklet, outdoor advertising screens and on Hong Kong’s Western Harbour Tunnel billboards.

The initial launch advertisement will be followed by an extended series of variants elaborating on the message of “Places with Heart”.

About Chinachem Group

Since 1960, Chinachem Group has been a leading property developer in Hong Kong, with a portfolio covering residential, commercial, retail and industrial buildings for sales and investment, in addition to operating hotels and property management services. The Group actively seeks to make a positive contribution to society through its adherence to the “Triple Bottom Line”, a commitment that its activities will benefit People, bring Prosperity to the community and preserve the Planet.

www.chinachemgroup.com

Tuesday 02.23.21
Posted by Eight
 

Eight revitalises hospitality brand Lanson Place

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Hotel and serviced apartment brand takes next step with strengthened brand strategy and refreshed visual identity

Hong Kong, January 29, 2021 – Eight Partnership announced today their rebranding and repositioning work for Lanson Place, a subsidiary of Wing Tai Properties. The 25 year old hospitality brand has expanded its reach from a few core cities in Greater China to Southeast Asia and Australia. This brand refresh has been designed to attract a new generation of building owners and loyal guests across this wider region.

Eight worked closely with the senior team to devise a compelling research-driven brand strategy. “Make Yourself At Home” captures brand’s specialisation in extended stays, supported by authentic, heartfelt service and hospitality, in homey, private environments.The strategy informed Eight’s development of a refreshed visual identity that delivers the new positioning, updating the logo, as well as a full suite of communications, brand photography and brand guidelines to help express the brand across all channels and to all audiences.

“We chose Eight for their deep experience both in hospitality and in the region,” says Michael Hobson, CEO of Lanson Place. “They have been a constant and reliable partner for us as we undertake this exercise, and we have very much appreciated how they’ve challenged our thinking along the way. Their understanding of the issues affecting hospitality today, especially during this time with a global pandemic, has given a roadmap for us to be confident in the rollout of our refreshed brand this year.”

The updated brand will be rolled out in Q1 2021 with a series of print and digital advertisements, as well as the relaunch of a new website. Eight has also developed a range of sales and communications materials for internal and external use by the Lanson Place teams.

“We have very much enjoyed working with Lanson Place,” says Chris Fjelddahl, Partner at Eight. “Their trust in us and our capabilities and experience has allowed us to develop a close working relationship, which has resulted in the creation of a strong brand platform and visual identity to take Lanson Place to the next level.”

About Lanson Place Hospitality Management Limited

Lanson Place is a wholly owned subsidiary of Wing Tai Properties Limited (Wing Tai), a publicly listed company in Hong Kong (HKEx stock code: 369). Wing Tai currently manages 9 properties (in which Wing Tai has equity in two) under the Lanson Place brand, comprising luxury Personal Hotels and Residences in Hong Kong, Shanghai, Chengdu, Kuala Lumpur, Singapore, as well as two upcoming properties in Manila and Melbourne (to be opened in 2022 and 2023).

Lanson Place provides comfortable, private sanctuaries for extended stay guests at central locations in major global cities. Infused by a family-like service tradition, Lanson Place creates warm and sheltered places with a club-like feel where communities form and bond. Guests can enjoy a home away from home experience.

The Group aims to grow the Lanson Place brand across the Asia-Pacific region and continues to explore both investment and management opportunities in major gateway cities.

www.lansonplace.com

Friday 01.29.21
Posted by Eight
 

Eight publishes 2020 edition of The Works

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New anthology showcases variety and breadth of Eight’s international brand experience projects

Hong Kong, December 18, 2020 – Eight Partnership presents their latest printed anthology of recent projects, The Works 2020, featuring 18 of their most recent brand experience design projects undertaken with renowned real estate and hospitality brands in over 20 countries. The variety and scope of these projects is testimony to the experience Eight has garnered and the depth of understanding of their clients’ industries across all asset classes - residential, hospitality, retail, mixed-use, office, cultural and even education and infrastructure.

"2020 has been an unprecedented year, and huge shifts are taking place around us," says Chris Fjelddahl, Partner. “Despite the upheaval everywhere, we’ve been fortunate to have been entrusted with a rich tapestry of exciting projects for clients around the world, further pushing our vision of a total brand experience creation. Seoul has been climbing fast as a market, and our position in Japan has deepened and broadened, especially since the opening of our Tokyo office. Another fast-growing geography has been southeast Asia with new work in Myanmar, Cambodia, Malaysia, and Thailand.”

Eight’s recent projects include work for Swire Properties, Hines, K11, West Kowloon Cultural District, Pontiac Land, Sun Hung Kai Properties, Tokyu and many more. 

"We've been working hard to live up to the mission we gave ourselves in 2019," adds Bjorn Fjelddahl, expressing his view on the next generation of real estate. “We had seen certain trends such as the erosion of the boundary between work and home, although we never imagined it rising so fast and so soon.”

The Works 2020 is the latest in a series of annual anthologies of Eight’s project work, with the next volume anticipated to come out in the autumn of 2021. The compilation covers the company's entire range of expertise from strategy, brand creation and visual identity design to interior, architectural and signage design through to content marketing and digital applications.

Friday 12.18.20
Posted by Eight
 

Eight and Wellwood create brand of luxury living in Karuizawa, Japan

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Nordic minimalism meets Japanese aesthetics in ‘Øst’ contemporary residences that celebrate the natural beauty of the sophisticated vacation destination.  

Hong Kong, December 3, 2020 – Eight Partnership has created the luxury residential brand Øst for Wellwood in Japan. The investor-developer’s first luxury residential development, Øst Residence, is nestled in nature in the four-season retreat of Karuizawa, Japan, an hour by bullet-train from Tokyo. The development spans 15,000m2 and comprises 37 condominiums, private villas and an exclusive clubhouse. It will be the largest new project of its kind in this exclusive enclave, which has long been known as the hideaway of the Japanese royal family and Tokyo’s elite, and is famed for its elegant atmosphere, excellent dining, outdoor living and beautiful natural surroundings throughout the year.

This breathtaking natural setting inspired Eight’s Hong Kong and Tokyo-based teams to create a strategy built around ‘The Land Between’ – that Øst Residence is a place between city and nature, energy and peace, where one lives in the moment and time is only sensed through the passage of the seasons. The name ‘Øst’ also suggests the parallels between Japanese and Scandinavian culture in their deep-seated appreciation for nature – it means east in Norwegian and refers subtly to Japan as the ‘Land of the Rising Sun’.

This fusion of cultures was also the inspiration behind the architectural and interior design concepts created by Eight, which draw on both the Japanese concept of komorebi – a play of light and shadow that changes with the seasons – and Scandinavia’s ‘quiet design’ ethos, where the use of neutral palettes, natural materials and clean lines fosters a zen-like lifestyle that subtly weaves the experience into the surrounding lush forests.

Chris Fjelddahl, Partner at Eight, says, “As a Norwegian, I find echoes of Scandinavian culture and its contemplative appreciation of nature throughout Karuizawa. It’s a haven of natural wonders, offering silent and peaceful luxury that is a natural fit with Nordic design philosophy that celebrates purity and minimalism. Bringing together two cultures, two design sensibilities separated by continents yet so remarkably compatible, Eight’s Scandinavian roots and Japanese background come into full play to create an all-season, nature-infused retreat that only Karuizawa can offer.”  

Koshiro Hiroi, the Chairman of Wellwood, says, “It was a pleasure to work with Eight. They understand our vision of developing a luxury residential brand rooted in hygge – an approach to living that embraces positivity and enjoyment of everyday experiences, which is a core concept in the Nordic region. Marrying the notion of simplicity, sensibility and an appreciation for nature with Japanese traditional architecture and craftsmanship, we are excited to see our project come to life in Karuizawa - a longtime beloved getaway resort destination in Japan.”

About Wellwood Limited

Wellwood was established in 2015 as a boutique real estate firm in Japan specialising in inbound and outbound investments, development, regional revitalisation, and M&A. Wellwood provides customised solutions and planning advisory for investors in Asia and Europe. With a solid foothold in Japanese real estate across various property sectors, Wellwood has been working on luxury residential and hospitality developments in Tokyo and Osaka, as well as the redevelopment of regional gateway cities and sports stadium development. 

https://wellwood.jp/

Thursday 12.03.20
Posted by Eight
 

Eight partners with Grosvenor to brand eco-building in Ginza, Tokyo

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Cura – a sustainable building spearheading Grosvenor’s net-zero carbon ambitions

Hong Kong, December 1, 2020 – Eight Partnership has been engaged to craft the brand for Grosvenor Asia Pacific’s new development on a newly-acquired site in Tokyo’s central Ginza district. The hybrid 13-storey retail and commercial building in the heart of the country’s most valuable commercial district is due to be completed by end 2022. Designed by Doone Silver Kerr in London, the building will be symbolic of Grosvenor’s “Living Cities” philosophy, which aims to deliver a positive impact on the communities in which they work, and in this case demonstrate a net-zero carbon commitment. 

The name of the new 6,600 sqm building is Cura, developed by Eight’s global specialists supported by the firm’s Tokyo-based team to reflect the character of the project as a retail and office space that caters to companies and brands committed to exceptional craft and first-rate quality. The word means a trove where precious items are stored, and also speaks to ‘curation’ in that it selectively caters to the best and most committed brands and tenants. 

Cura will be one of Japan’s first net-zero ready, commercial high-rise buildings, and will be Grosvenor’s first project of its kind in Asia. It combines leading-edge technologies and materials in its design and construction - such as being the first building in Japan to use low-CO2 concrete - to demonstrate Grosvenor’s commitment to supporting sustainable cities.

About Grosvenor Asia Pacific

Grosvenor Group is one of the largest privately-owned international property companies. With a track record spanning over 340 years, we develop, manage, and invest in property with the purpose of improving properties and places to deliver lasting commercial and social benefit.

To deliver our purpose successfully, we combine a far-sighted, international perspective, with an intimate local knowledge of markets and communities. We aim to have a positive impact on today’s communities, whilst being alive and responsive to the needs of future generations.

Grosvenor Asia Pacific is a developer and investor and has been active in the Asia region for over 25 years. In China we are active in the Yangtze River Delta and the Greater Bay Area regions, including Hong Kong. In Japan we are active in Tokyo. We invest in the residential, office and retail sectors and, where strategic visions align, work with best-in-class partners through joint-ventures. We also have a vested interest in strategic adjacencies, prop-tech and digital, and are deploying capital in these thriving sectors. During our time in Asia we have grown into a full-scale operation with USD $1.4bn in assets under management[1].

Sustainability and delivering lasting commercial and social benefit is embedded throughout our business. Our investment strategy focuses on two main areas: 1) achieving a net-zero carbon footprint across our international portfolio by 2030 and 2) strategic partnerships to grow social value and community wellbeing. We demonstrate our commitment to increasing social value through various initiatives and innovative projects to give back to the communities where we operate. Neighbourhood Kitchen, our flagship community engagement project in collaboration with Caritas in Hong Kong, supports underprivileged families living in subdivided units and aims to elevate their living standards and improve their health and well-being.

Grosvenor in Tokyo

Grosvenor opened its office in Tokyo, Japan, in 2001, and in recent years the Japan branch has stepped up its investment activity in the city, acquiring a number of residential assets either wholly owned or in partnership. In 2017, Grosvenor acquired its first retail asset in Japan in the prime shopping district, Ginza, signaling the expansion of its investment portfolio in Tokyo and deepening its presence in the market, while maintaining the Japan branch’s strength and capability in the residential sector. Through Grosvenor’s deep local presence, the Japan branch is able to work with key business leaders in the country to both undertake new projects and address important social issues. Grosvenor’s Tokyo portfolio includes Grosvenor Place Kamizono-cho, Namikikan Ginzaand The Belgravia Azabu.

Further details can be found on the Grosvenor Group website at https://www.grosvenor.com/our-businesses/grosvenor-asia-pacific

Tuesday 12.01.20
Posted by Eight
 

Eight helps transform Chinachem with a renewed brand

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Developer uses 60th anniversary to unveil new business strategy 

Hong Kong, November 26, 2020 – Chinachem Group is one of Hong Kong’s best-known property developers, having built more than 180 residential developments across Hong Kong over a 60-year period. It has assembled a broad portfolio of properties across all asset classes, operates hotels, and also provides property management services. 

However, whereas most established property developers in Hong Kong are publicly listed companies, Chinachem’s model is unique. By being independent from public or family ownership, Chinachem enjoys the freedom to place social and environmental values on an equal footing to profit, for the benefit of the communities that surround us.

To mark this distinction, Eight created the new “Places with Heart” strategy that expresses the Group’s social purpose and advances its ambitions to be progressive and relevant to the demands of Hong Kong’s communities. “We wished to mark our 60th anniversary with a public declaration, a commitment to do better for every community that we connect with. We want to be known as a developer that brings a truly positive contribution to our society,” says Donald Choi, Executive Director and Chief Executive Officer. “Eight has been instrumental in guiding us towards this vision, and through our “Places with Heart” strategy has galvanised our Group towards a common goal and an exciting future.”

Eight also developed a new visual identity and a full suite of communications to launch this new brand positioning. The logo shows three interlinked hearts that speak to the Group’s “Triple Bottom Line” - its commitment to ensuring that its operations all look beyond financial return and focus on creating a positive effect on people, achieving prosperity for all stakeholders and preserving our planet. These ambitions will be further expressed in a full launch campaign to be rolled out in the last quarter of 2020.

“Working with Chinachem has been an exciting journey,” says Chris Fjelddahl, Partner at Eight. “Their outstanding commitment to being a different kind of developer is admirable and refreshing. It has been a pleasure for us to work with them as they embark on this exciting new chapter.”

About Chinachem Group

Since 1960, Chinachem Group has been a leading property developer in Hong Kong, with a portfolio covering residential, commercial, retail and industrial buildings for sales and investment, in addition to operating hotels and property management services. The Group actively seeks to make a positive contribution to society through its adherence to the “Triple Bottom Line”, a commitment that its activities will benefit People, bring Prosperity to the community and preserve the Planet.

Thursday 11.26.20
Posted by Eight
 

Eight brands Cambodia’s first smart eco-city

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City-building project by Vattanac Properties spans over 1,000 hectares and sets a new benchmark for Southeast Asia

Hong Kong, November 19, 2020 – Eight announces today the unveiling of Vattanacville by Vattanac Properties, owner of the Rosewood Phnom Penh, located in Vattanac Capital designed by Farrell’s Architects. This visionary new smart eco-city spans over 1,000 hectares in the capital of Cambodia, encompassing luxury residential districts as well as offices, retail, civic and cultural centres and The King’s School, Vattanacville within a carefully-designed green environment with tree-lined avenues, golf courses, parks and lakes. Eight was assigned to create the brand, visual identity and launch communications.

The brand strategy of “Live Life to the Fullest” showcases a new vision for Cambodia - one with a holistic view on what living a good life truly means. It reflects the brand’s commitment to creating a space where families can thrive with considered design, thoughtful services and a clean, natural environment. Eight worked closely with internationally-renowned architects KPF to create the branding for this true city of the future, where residents can live for generations in harmony with the natural world around them.

Nature was the inspiration behind the logo, which is a stylised representation of the palm fan, the emblem of Cambodia. “Vattanacville will be a new landmark in Cambodia” says Iain Richardson, Executive Creative Director. “This is a place that reflects the face of modern Cambodia, and this blend of tradition and timelessness is something that we have tried to incorporate into the visual language.”

Eight also developed the launch campaign, based around the concept of leaving a legacy for the next generation “here at Vattanacville”. The campaign derives from the brand DNA and expresses how Vattanacville can provide the fullest life for you and for generations to come through its holistic design and considered high-quality architecture. The campaign will be displayed on outdoor advertising in Phnom Penh, print media as well as digitally through social media. 

“It is no coincidence that Eight’s first Cambodian mixed-use development project is also one of the country’s largest and most enduring”, says Chris Fjelddahl, Partner. “The past few years have seen Eight steadily expanding its portfolio of district-building projects. Our understanding of global urban planning trends, design vision, and sensitivity to local nuances are a winning combination that helps to propel developers and investors to regional - and international - success.”  

To learn more about Vattanacville, please visit www.vattanacville.com.

About Vattanac Properties 

Vattanac Properties is a Cambodia-based leading property developer with a wealth of local knowledge and financial capabilities. Targeting high-end residential, leisure, commercial and industrial developments, the company's portfolio includes the iconic landmark mixed-use development Vattanac Capital, Vattanac Industrial Parks and an integrated golf resort located within easy reach of the city. Vattanac Capital has won the South East Asia Property Awards 2012 as “Best Commercial Development” in South East Asia.

Thursday 11.19.20
Posted by Eight
 

Eight creates new multi-island luxury hospitality brand in the Maldives

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Groundbreaking Fari Islands embodies a new way of experiencing the Maldives, bringing to life a St Tropez of the Indian Ocean

Hong Kong, November 2, 2020 – Eight Partnership has created a visionary new hospitality brand for Singapore-based real estate developer, Pontiac Land. Set to open in Q1 2021, Fari Islands is a new ultra-luxury destination in the Maldives that encompasses three world-class luxury hospitality brands across four separate islands: Capella Hotels & Resorts, The Ritz-Carlton Hotel Company and Patina Hotels & Resorts. 

Eight’s strategy for the brand was to create “The Home of Island Artistry”, which allows guests to experience the natural beauty of the Maldives combined with a unique creative culture of art, craft and music. Emerging and established local and international artists will be featured throughout Fari Islands, with their artworks prominently displayed within both public spaces and resort interiors. In addition, a rotating programme of world-renowned artisans, such as Cifonelli Rubinacci and Cyril Kongo, will be invited for residencies and create exclusive product lines for Fari Islands.

In a bold evolution of the traditional Maldivian vacation, guests are also encouraged to explore, venturing beyond the confines of their particular resort. Fari Marina Village, wedged between the three resorts, will act as the vibrant social hub. Its beach club is modelled after the sophisticated and exclusive beach clubs of St Tropez, Ibiza and Mykonos, bringing to Fari Islands an unmistakeable Mediterranean glamour. Upscale bistros and innovative retail concept stores, opened in collaboration with The Rake and Revolution Magazine, will further propel this area as the dynamic heart of the resort.

Eight’s vision for this groundbreaking destination began with the name: ‘Fari’ is a word in Dhivehi, the language of the Maldives, and means “beautiful”, capturing the magic of these islands. Building on the strategy of ‘The Home of Island Artistry’, the logo is a delicate stylised drawing of an ocean fish fashioned from palm leaves - a marriage of land and sea, like Fari Islands. The sophistication of the destination is further evoked by the crafted colour palette - a rich maroon that pairs with gold to convey luxurious elegance.

 “In creating the Fari Islands brand, we’ve leveraged our experience across a spectrum of luxury resort destinations from Bali to Mauritius,” says Iain Richardson, Executive Creative Director at Eight. “It is certainly one of the most ambitious projects we’ve had the pleasure of designing, which has empowered us to deliver a brand that captures this innovative interplay between the idyllic and the social, through a sophisticated update to the quintessential Maldivian experience.”

About Fari Islands

Fari Islands is an elevated Maldivian resort experience that celebrates nature, craft and connection. Anchored by three world-class hospitality brands, Fari Islands is located in the North Malé Atoll of the Maldives, a 50-minute speedboat journey from Malé International Airport.

The archipelago of four islands also features the picturesque Fari Marina Village, which is built around a vibrant Fari Beach Club, charming boutiques and a selection of handpicked, upscale food and beverage options. Spaces have been masterfully designed by renowned architects from Studio Mk27 (by Marcio Kogan), Kengo Kuma & Associates, and Kerry Hill Architects, to bring about a delicate balance of serenity and social.

A fourth island is home to a thoughtful hospitality campus; Fari is a dedicated island for staff with a focus on community, education, and engagement, and is the first of its kind in the Maldives.

www.fari-islands.com

About Pontiac Land 

Pontiac Land is a Singapore-based real estate developer with over fifty years of experience in luxury property development. Collaborating with a select team of award-winning architects and designers who share Pontiac Land’s values and commitment to excellence, Pontiac Land has grown its collection to include hospitality, commercial, residential and medical office properties. Strategically located in prime locations, each distinct architectural achievement is complemented with world-class, exclusively commissioned art to enrich the experiences of its living spaces. The Group’s portfolio of developments span Singapore, New York, Sydney and the Maldives.

www.pontiacland.com 

Monday 11.02.20
Posted by Eight
 

Eight creates new-gen residential brand for Sun Hung Kai

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Innovative residential living for millennial-minded professionals

Hong Kong, August 10, 2020 – Eight Partnership has created a new brand, TOWNPLACE, for Sun Hung Kai Properties, the Hong Kong-based developer well-known for being ahead of the curve in quality and design. The bold, new residential concept caters directly to the aspirations of modern, millennial-minded professionals and Eight Partnership brought this new concept to life with the name, TOWNPLACE, which captures the energy of chic city living and working with a clever play on the idea of “ownership” expressed through the design of the logo.

The core concept behind TOWNPLACE is that each resident, whether staying for a month or years in three different leasing options - Serviced Apartments, Furnished or Unfurnished Apartments, can fully own their urban lives from customising their own space from a menu of interior styles and services, to enjoying their own privacy within their units, to creating their own community through new friends they meet at TOWNPLACE.

The two debut locations have been chosen with the cosmopolitan young professional in mind: the first is in vibrant Kennedy Town, known for its exciting dining scene and harbourfront views, while the second is in SoHo, Hong Kong’s original entertainment district. With their buzzy addresses, both locations allow residents to feel instantly part of a community both within TOWNPLACE and in their surrounding friendly neighbourhoods. This is further enhanced through 'Duo Social Space’, a flexible blend of open design, exquisite furnishings and comprehensive facilities both outdoor and indoor, serving the dual purpose of leisure and relaxation and communal social spaces. These social spaces, the quality and scale of which are rare in the district, will be accessible to all TOWNERs, whether they live at Kennedy Town or SoHo location, further fostering the communication and networking of residents.

Bjorn Fjelddahl, Partner at Eight, says, “When we set out to create the brand, we weren’t just thinking about a market segment. We saw a cross-demographic, trans-geographic group that is in love with flexibility, with engaging with people and local cultures, with great design and craftsmanship. We specifically included these elements in TOWNPLACE to create a residential brand that inspires both a sense of individuality and belonging. It’s an absolute pleasure to work with Sun Hung Kai, they love to push market boundaries as much as we do, and are receptive to our ideas not just on branding, but also on the design of the residential product itself.” 

About Sun Hung Kai Properties

Sun Hung Kai Properties Limited ('SHKP') was publicly listed in 1972 and is now one of the largest property companies in Hong Kong. The Group specialises in developing premium quality residential projects and owns an extensive network of shopping malls and offices as well as a hotel portfolio and sizeable land bank. All of this has solidly positioned the Group for sustainable growth into the future. Over the years, SHKP has earned market recognition and customer loyalty through its unsurpassed quality and belief in Building Homes with Heart.

www.shkp.com

About TOWNPLACE

TOWNPLACE aims to create a personalised 'OWN' living experience for millennial professionals, offering flexi-leasing options, with ‘Serviced Apartments’, ‘Furnished Apartments’ and ‘Unfurnished Apartments’. To personalise every stay, tenants can opt for monthly or yearly leasing plans, giving them a wide range of flexible choices. The twin properties under the brand create a synergy effect, featuring an integrated Duo Social Space with about 30,000 square feet which offers hospitality services and comprehensive amenities for all TOWNPLACE residents. Moreover, a dedicated Community Team provides networking, wellness and other activities for residents. They can also experience a tech-savvy lifestyle with understated smart home devices and the exclusive app to enjoy hassle-free living.

www.townplace.com.hk

Monday 08.10.20
Posted by Eight
 
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