New adaptive lobby lounge concept launched for Kimpton Tsim Sha Tsui Hong Kong
Hong Kong, 17 Oct 2025 – Global branding and design firm Eight Partnership continues its creative collaboration with Kimpton Tsim Sha Tsui Hong Kong through the introduction of Birdsong. The concept is an open and adaptive 70-seat lounge that shares the 15th storey floor with the hotel lobby, serving as guests’ first touchpoint to the hotel.
Birdsong delivers hospitality that instantly feels streamlined yet sincere. Positioned as a fluid, third-wave space, the typical lobby is reimagined as a lived-in lounge. Under double-height ceilings, guests face unobstructed harbour views in the main area, right beside its flexibly fitted Living Room.
Thoughtful placemaking shape the space after guests’ movements as the day unfolds. The venue kickstarts as a barista-driven coffee lounge in the mornings, thoughtfully pairing its Elephant Grounds-collaboration roast with house-made treats, before giving way to afternoon tea service. The hotel’s signature Social Hour captures evenings with its conversational pulse, the space transitioning into a casual destination for curated wines and beers, bites, and mingling.
Embodying the hotel’s commitment of fostering connections and building community, the space is designed to transition with guests’ shifting needs. From hosting lifestyle pop-ups and art installations to DJ sets, the vibrant brand experience is backed by its equally as lively cultural programme, cementing the venue as more than just a gathering place.
Eight drew upon Signal Hill Garden to create Birdsong’s name and design, nodding to the landmark's century-old history as a gathering place for local bird-keepers. Crafting a brand identity rooted in this underlying narrative, the logo takes the form of a stylised sound-wave, evoking the call of a native Hong Kong bird. An earthen palette warmed by soft gold strikes a balance between approachability and refinement, making the everyday feel quietly elevated. This confident visual language extends across embossed menus, takeaway details, and curated collaterals.
“Birdsong doesn’t just adapt to the clock—it adapts to people,” says Chris Fjelddahl, Partner at Eight Partnership. “It’s purpose shifts. It’s calm when you need it, social when you want it. It never fades into the background because every detail connects you back to its roots in the neighbourhood’s story.”
Birdsong adds its rhythm as a day-to-night hub of connection to the thoughtfully composed F&B portfolio at Kimpton Tsim Sha Tsui Hong Kong, alongside the third culture culinary innovation of Hillside, the rooftop energy of Swim Club, and the refined secrecy of High Dive. Together, these venues shape a hospitality narrative that at once resonates with the global reach of Kimpton’s modern hospitality, while remaining deeply connected to Hong Kong—a place where design, cuisine, and community converge with unmistakable heart.
About Kimpton Tsim Sha Tsui Hong Kong
Kimpton Tsim Sha Tsui Hong Kong stands as the largest global property of the Kimpton brand, proudly representing IHG Hotels & Resort’s luxury and lifestyle segment. Situated at the junction of contrasting areas within the historical Tsim Sha Tsui and its modernised counterpart, Kimpton Hong Kong offers a unique blend of modernity and heritage, reflecting Kimpton’s ethos that no two properties are alike.
With 495 rooms offering breathtaking views of Victoria Harbour, 5 distinctive dining concepts, state-of-the-art wellness and community programs, the hotel serves as a waterfront oasis and a tribute to the city’s cultural stamina. Guests can expect the epitome of luxury lifestyle at their fingertips, a sanctuary where every moment is crafted to nurture lasting memories and heartfelt connections.
About Kimpton
Kimpton, part of IHG Hotels & Resorts’ luxury and lifestyle portfolio, pioneered the concept of hotels combining sophisticated, playful design with a more human guest experience in the U.S. Founded in 1981, the San Francisco-born luxury lifestyle brand now operates more than 75 properties and over 100 restaurants, bars and lounges across urban locations, resort destinations and up-and-coming markets globally. From inspiring design and expansive experiences to forward-thinking flavours that feed the soul, Kimpton spaces act as vibrant hubs for sparking authentic human connections. Every detail is thoughtfully curated and artfully delivered so that guest experiences remain meaningful, unscripted and inspired.