Kimpton Tsim Sha Tsui Hong Kong – IHG's Luxury Lifestyle Hotel in Hong Kong Debut
Hong Kong, 25 Jul 2025 – Global branding and design firm Eight Partnership has unveiled the brand identity for Kimpton Tsim Sha Tsui Hong Kong, Kimpton’s inaugural property in the city. With 495 rooms, it is the largest Kimpton global property to date, marking a significant milestone for the brand.
Positioned as a luxe metropolis escape among the crossroads of Tsim Sha Tsui’s local culture, iconic attractions, and vibrant arts district, Kimpton Tsim Sha Tsui is set to become a landmark in Hong Kong’s hospitality scene. Developed by Empire Group and brought to life by a collective of leading design practices, the newly built property offers breathtaking views of Hong Kong’s Victoria Harbour and skyline.
At the heart of every Kimpton hotel is a muse—a conceptual framework that defines the property’s personality, positioning, and guest experience. For Kimpton Tsim Sha Tsui, this muse was thoughtfully crafted by Eight’s team of strategists, designers, and copywriters through an immersive exploration of the locale’s culture and character. Rooted in extensive market research, industry insights, and guest profiling, the muse serves as the creative foundation of the hotel, capturing the sensibility of Kimpton in its Hong Kong home and conveying a sense of discovery that seamlessly aligns the brand expression with Hong Kong’s dynamic city pace and a sophisticated global audience.
Bringing this distinctive branding process to life, Eight designed the hotel’s logo and visual identity—a refined and elegantly bold representation of Hong Kong’s multifaceted character. This typographic masterpiece bridges modernity with nostalgia, offering a sophisticated visual narrative that captures the city’s rich heritage and forward-thinking spirit.
“In today’s hospitality landscape, creating a brand that connects meaningfully with guests is more important than ever,” said Mike Robinson, General Manager, Kimpton Tsim Sha Tsui Hong Kong. “Kimpton Tsim Sha Tsui is a landmark opening for us—not just in scale, but in how it brings the spirit of the brand to life in one of Asia’s most dynamic neighbourhoods. We envisioned it for the modern tastemaker – a global citizen who moves effortlessly between cultures, appreciates thoughtful design, and values authentic connections. With Eight Partnership, we’ve shaped an experience truly crafted for a new generation of Kimpton guests.”
“It’s been incredibly rewarding to help shape Kimpton’s landmark property that represents a major milestone for the brand,” says Chris Fjelddahl, Partner at Eight Partnership. “We’re proud to have created a brand that resonates with today’s sophisticated traveller while honouring the spirit of its surroundings. This project goes beyond building a hotel brand—it brings together global vision and cultural depth to set a new benchmark for hospitality in Hong Kong.”
Developed by Empire Group, a Hong Kong-based property developer founded in 2010, Kimpton Tsim Sha Tsui Hong Kong is set to redefine luxury lifestyle hospitality in the city. Commanding a prime address at 11 Middle Road, with 495 elegantly designed rooms offering breathtaking views of Victoria Harbour, the hotel features state-of-the-art wellness and community programs, a full-service luxury spa, versatile function spaces for over 200 guests, and five distinct food and beverage concepts including Birdsong, Hillside, Swim Club, High Dive and JĪJĀ. Merging bold, avant-garde design with Kimpton’s globally celebrated spirit of adventure, the hotel is committed to delivering an unforgettable luxury experience to guests.
About Kimpton Tsim Sha Tsui Hong Kong
Kimpton Tsim Sha Tsui Hong Kong stands as the largest global property of the Kimpton brand, proudly representing IHG Hotels & Resort’s luxury and lifestyle segment. Situated at the junction of contrasting areas within the historical Tsim Sha Tsui and its modernised counterpart, Kimpton Hong Kong offers a unique blend of modernity and heritage, reflecting Kimpton’s ethos that no two properties are alike.
With 495 rooms offering breathtaking views of Victoria Harbour, 5 distinctive dining concepts, state-of-the-art wellness and community programs, the hotel serves as a waterfront oasis and a tribute to the city’s cultural stamina. Guests can expect the epitome of luxury lifestyle at their fingertips, a sanctuary where every moment is crafted to nurture lasting memories and heartfelt connections.
About Kimpton
Kimpton, part of IHG Hotels & Resorts’ luxury and lifestyle portfolio, pioneered the concept of hotels combining sophisticated, playful design with a more human guest experience in the U.S. Founded in 1981, the San Francisco-born luxury lifestyle brand now operates more than 75 properties and over 100 restaurants, bars and lounges across urban locations, resort destinations and up-and-coming markets globally. From inspiring design and expansive experiences to forward-thinking flavours that feed the soul, Kimpton spaces act as vibrant hubs for sparking authentic human connections. Every detail is thoughtfully curated and artfully delivered so that guest experiences remain meaningful, unscripted and inspired.